Expert Advice

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Franchising Magazine USA offers advice from industry leaders with proven experience in the franchising sector. So whether you’re looking to buy a location, start a lease, take out a loan, or expand your brand, Franchising USA has you covered..

Authenticity Is the Key to Recruiting Veteran Franchisees

Authenticity Is the Key to Recruiting Veteran Franchisees

Franchisors talk a lot about wanting to recruit more veterans to become franchise owners, and for good reason: Veterans make awesome franchisees.   Many franchises consider veterans among their ideal franchise candidates. The same character traits that help...

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Actionable Trends in Franchising Entering 2022

Actionable Trends in Franchising Entering 2022

This time of the year the multi-unit and multi-brand owners I advise on their growth strategies are winding down the current year and call to ask what the actionable trends are coming up in the next year that they should be positioning their investments for now....

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Restoration Solutions Help Restaurants Cut Costs

Restoration Solutions Help Restaurants Cut Costs

As restaurant operators continue to cope with the financial fallout from the pandemic and global supply chain issues, they are turning to restoration solutions to help bolster customer traffic and improve their bottom line.   Falling COVID numbers and the rollout...

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How To Determine The Current Value Of An Existing Franchise

How To Determine The Current Value Of An Existing Franchise

Owning a franchise is often an attractive option for entrepreneurs. Factors such as brand awareness, corporate training, and franchise purchasing power are a few of the benefits that seemingly give franchisees a leg up over individual business owners. With that said,...

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Why Food Franchises Are an Easy To Swallow Business

Why Food Franchises Are an Easy To Swallow Business

Let’s try something — close your eyes and think of franchises in your community. Chances are, you may have McDonald’s, Subway, Burger King, or Chick-fil-A come to mind. More than likely, your list contains several food franchises, if not these very ones we’ve listed...

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Owning a Franchise: Five Challenges to Consider

Owning a Franchise: Five Challenges to Consider

It’s a dream of millions of Americans: Running your own business. In fact, in 2020, ambitious people launched a record 800,000 new U.S. companies, capping a decade of steady growth in new business starts. That increase in business starts clearly underscores the appeal...

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Using PR to grow your franchise development funnel

Using PR to grow your franchise development funnel

There is no shortage of information written about partnering with a franchise public relations agency to increase your leads and point prospective franchisees toward your sales funnel. But there is one PR strategy that I recommend if your franchise wants to blow away...

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STAFFING WOES ? THE ANSWERS ARE EASY: FAIR PAY AND RESPECT

STAFFING WOES ? THE ANSWERS ARE EASY: FAIR PAY AND RESPECT

Since the start of the pandemic in early 2020, the world has been turned upside down and us with it. We expected a couple months of quarantine and then back to work and life. Right? Here we are 18 plus months later still tripping through every sector of the economy...

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Feeling Stuck and Getting Free

Feeling Stuck and Getting Free

What does waking up on a Monday morning feel like for you? (Did the question alone cause a bad feeling?) Did you feel full of life and excited for the day and week? No? Why not? Do you know the fires waiting to be put out at work? Do you dread seeing your boss or...

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What your home service franchise brand could do better

What your home service franchise brand could do better

The home service franchise industry is doing well, but are you? Could business be better? Could you use more qualified leads? Are you attracting the attention you want? If the answer is no, you may need to rethink your business strategy and partner with a PR agency...

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Auto Repair Franchises Offer Consistent Demand for Business

Auto Repair Franchises Offer Consistent Demand for Business

Anyone who owns a car knows the need for maintenance and repair on a vehicle doesn’t wait for a convenient time or when the economy is good. As an industry, automotive repair has been considered recession-resistant exactly for this reason. Regardless of the economic...

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Effective Strategies for Promoting Your Franchise

Effective Strategies for Promoting Your Franchise

You’ve built a model that works, went through the process of developing the franchise, and have those i’s dotted and the t’s crossed. Now what? It’s time to get the word out. Promoting your franchise is about messaging and target audience. We aren’t pitching this to...

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Make your success: Service Excellence Required

Make your success: Service Excellence Required

What IT is Service excellence, the IT factor, is a positive by-product of a High-Performance Team and a company’s overall culture. The Zappos’ customer service story is famous and bears repeating. “Mrs. Smith” placed a special order for her husband; however, her...

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