Trusted for Over 30 Years
HomeExpert Advice

Expert Advice

Actionable insights and strategic guidance from franchise industry leaders, consultants, and successful franchise owners.

Showing 24 of 437 articles

The Franchise Marketing Dilemma: Balancing Scale and Local Relevance
Steve Buors
Expert Advice

The Franchise Marketing Dilemma: Balancing Scale and Local Relevance

Franchising has long been recognized as one of the most effective business models for accelerating growth...

Read Article
The Threads that Run Through Tomorrow's Top Franchise Brands
Chris Conner
Expert Advice

The Threads that Run Through Tomorrow's Top Franchise Brands

Franchising has evolved alongside the people it serves for more than a century...

Read Article
How franchising helps entrepreneurs become a better version of themselves
Colt Florence
Expert Advice

How franchising helps entrepreneurs become a better version of themselves

By Colt Florence

Read Article
Positivity Is Not a Personality Trait. It Is a Franchise Growth Strategy
Ricky Kalmon
Expert Advice

Positivity Is Not a Personality Trait. It Is a Franchise Growth Strategy

Franchise growth is often discussed in terms of systems, market expansion, customer acquisition...

Read Article
Selling a Branded Hotel Versus an Independent Hotel
Chase Keller
Expert Advice

Selling a Branded Hotel Versus an Independent Hotel

Selling a branded hotel is often very different from selling an independent hotel...

Read Article
Who Is Responsible?
Evan Hackel
Expert Advice

Who Is Responsible?

When a franchisee struggles, it's almost predictable what happens next...

Read Article
Leadership Starts Before Permission
Lucas Frey
Expert Advice

Leadership Starts Before Permission

The first time you led without a title probably didn't feel dramatic...

Read Article
The Biggest Mistake Franchise Buyers Make: Thinking Like an Employee
George Knauf
Expert Advice

The Biggest Mistake Franchise Buyers Make: Thinking Like an Employee

Most franchise buyers don't fail because they picked the wrong brand...

Read Article
Own the Decision & Build Confidence
Lucas Frey
Expert Advice

Own the Decision & Build Confidence

The Confidence Cost of Delay. It was a normal mid-spring storm afternoon...

Read Article
How AI Is Reshaping Franchise Sales and Customer Acquisition
Joe Gagnon
Expert Advice

How AI Is Reshaping Franchise Sales and Customer Acquisition

Learn how artificial intelligence is reshaping franchise sales, customer acquisition, lead generation, and marketing strategies for sustainable business growth.

Read Article
The Fracture Points in Today’s Franchise Systems
Matthew Kreutzer
Expert Advice

The Fracture Points in Today’s Franchise Systems

Learn about the biggest challenges facing modern franchise systems and discover practical strategies to strengthen operations, leadership, and franchise growth.

Read Article
Beat Private Equity to the Punch — With Franchisor-Level Cash Flows
George Knauf
Expert Advice

Beat Private Equity to the Punch — With Franchisor-Level Cash Flows

By George Knauf, Franchise Investment Strategist | MyPerfectFranchise.com | Founder, Orca Franchising

Read Article
Strategic Planning: The Franchise System’s Competitive Advantage
Evan Hackel
Expert Advice

Strategic Planning: The Franchise System’s Competitive Advantage

Eight Keys to Building a Stronger, More Profitable Franchise Organization

Read Article
Beyond Oil Changes: Unexpected Ways to Break into the Automotive Industry
Chris Conner
Expert Advice

Beyond Oil Changes: Unexpected Ways to Break into the Automotive Industry

There’s no denying it — when most people think about automotive franchising, their minds immediately shift into the same gear. Oil changes. Tire shops. Auto

Read Article
Buying a Business: The First Call with the Seller
Bianca Evans
Expert Advice

Buying a Business: The First Call with the Seller

Learn what to expect in your first call with a business seller when buying a business. Get tips on questions, evaluation, and how to make a strong start.

Read Article
The Best Time to Sell Your Business
Antoinette Gonzales Norris
Expert Advice

The Best Time to Sell Your Business

If you’re thinking about selling your business, the time to start the process is right now. Talk to an experienced broker who can help you understand what

Read Article
Why Home Service Franchises Stand Out in 2026
Corey Benish
Expert Advice

Why Home Service Franchises Stand Out in 2026

The home services sector entered 2026 against a backdrop of continued financial pressure for many consumers, from higher everyday expenses like gas and

Read Article
Fight Less, Fix More: Mediation in Franchise Disputes
Mark Nichols
Expert Advice

Fight Less, Fix More: Mediation in Franchise Disputes

Learn how mediation helps franchise owners resolve disputes faster, reduce legal costs, protect business relationships, and avoid lengthy litigation.

Read Article
Financing the Modern Franchise Business: Strategies, Structures, and What Lenders Really Look For
Christopher Cornella
Expert Advice

Financing the Modern Franchise Business: Strategies, Structures, and What Lenders Really Look For

The franchise sector has evolved into one of the most dynamic segments of the small business economy. Once viewed as a traditional route into food service or

Read Article
Six Things First-Time Franchise Owners Wish They’d Known About Funding
Ali Kraus
Expert Advice

Six Things First-Time Franchise Owners Wish They’d Known About Funding

Discover six essential franchise funding lessons first-time business owners wish they knew before investing in a franchise opportunity.

Read Article
Sellers: Getting Ready for the Introductory Call
Bianca Evans
Expert Advice

Sellers: Getting Ready for the Introductory Call

Selling preparation matters. Learn how sellers can get ready for an intro call with buyers, including key talking points, expectations, mistakes to avoid.

Read Article
The Power of Ownership: What the Lottery Ticket Experiment Teaches Us About Ingagement
Evan Hackel
Expert Advice

The Power of Ownership: What the Lottery Ticket Experiment Teaches Us About Ingagement

Discover how the lottery ticket experiment reveals the power of ownership and why fostering engagement can improve franchise performance and loyalty.

Read Article
Transfer What You Know or Growth Stalls
Lucas Frey
Expert Advice

Transfer What You Know or Growth Stalls

When I started ImageFIRST - Cincinnati, I had one delivery truck, a stack of business cards and brochures, a 10’ x 10’ storage unit, and a computer in the

Read Article
The Climb Most Franchisees Never Make
George Knauf
Expert Advice

The Climb Most Franchisees Never Make

Level 3 is not a destination. It is the job you bought twice — unless you do the work that turns an owner-operator into an owner-executive.

Read Article

Have Expert Insights to Share?

We welcome contributions from franchise industry professionals and thought leaders.

Contact Our Editor