Last month, one of our fitness franchise clients told his assigned team that he wanted to exit our 12-month agreement for paid social media marketing after only three months.

The relationship was strong out of the gate, we had just travelled across the country to meet the client in-person for the first time, and the account was far surpassing its initial cost-per-lead goal by more than 25 per cent. Needless to say, the team was caught by complete surprise.