Franchisors talk a lot about wanting to recruit more veterans to become franchise owners, and for good reason: Veterans make awesome franchisees.
Many franchises consider veterans among their ideal franchise candidates. The same character traits that help veterans succeed in the military – discipline, organization, leadership and being self-motivators – help them succeed in whatever business they decide to pursue after they conclude their service.
For most franchisors, the question is not whether to pursue veterans but how to go about reaching them and persuading them to join your ranks. Most franchise recruitment efforts lean heavily on advertising, brokers and portals – but with veterans, those methods do not always work.
What they really want is for you to speak to them authentically.