A constant challenge looms in franchise ownership – finding and retaining employees. This challenge isn’t just about the resources spent on recruitment and training; it permeates your team’s morale, the quality of service your business provides, consistency, and your bottom line. But what if I told you there’s a concept that not only addresses this issue of employee turnover but also brings about a host of additional benefits to your franchise?

Avodah is a profound idea rooted in ancient wisdom.

Avodah: Ancient Wisdom for Modern Business

Looking back to early biblical manuscripts, the Hebrew word “avodah” intertwined work (Genesis 2:15), worship (Exodus 8:1), and service (Joshua 24:15). In these ancient texts, the three elements are harmoniously connected, emphasizing that a balanced approach to leadership goes beyond mere work. Avodah teaches us that our dedication and service to a greater purpose blends with our daily tasks.


Inspired by Chick-fil-A’s Success

Truett Cathy, the visionary founder of Chick-fil-A, grasped the power of avodah. He built his franchise empire on the bedrock of service, work, and celebration not only with customers but also to the community. Cathy’s commitment to giving back, practicing ethical business principles, and fostering a culture of care for employees and customers alike sets Chick-fil-A apart in the fast-food industry. This Avodah-inspired approach doesn’t just reduce employee turnover; it cultivates exceptional customer loyalty and drives business growth.


Unlocking the Hidden Benefits of Avodah

When franchise owners embrace the principles of Avodah, you open a treasure trove of advantages that extend beyond lower turnover rates. Avodah encourages a workplace culture built on purpose and values. It nurtures a sense of community where employees feel valued and united by a shared vision and mission, elevating employee satisfaction and fostering customer loyalty. From the perspective of a franchise owner, regardless of your spiritual faith or background, the concept of avodah can increase the value of your business in several ways:

  1. Enhanced Work Efforts: Practicing avodah instills a work ethic rooted in dedication and commitment, leading to increased productivity and improved business performance. You earn your team’s discretionary efforts.
  2. Service-Oriented Approach: Avodah emphasizes serving others, which aligns perfectly with exceptional customer service. Franchise owners prioritizing excellent service cultivate a loyal customer base and garner repeat business.
  3. Leadership Development: Avodah encompasses aspects of leadership and personal growth. Franchise owners who adopt these principles become more effective leaders, inspiring and guiding their teams toward success.
  4. Community Engagement: Actively engaging in acts of service and community involvement, as Avodah encourages, helps franchise owners build strong relationships within their local communities, leading to increased brand recognition and customer trust.
  5. Work-Life Balance: Recognizing the importance of work-life balance and personal well-being is essential. Ensuring work doesn’t consume all aspects of life reflects an understanding of the need for self-care and reflection in harmony with the worship/celebration aspect of avodah.
  6. Ethical Decisions: Incorporating avodah values into business practices promotes ethical behavior and decision-making, fostering a positive reputation essential for long-term business success.
  7. Employee Morale: A franchise owner who practices avodah nurtures a positive and supportive work environment, increasing employee morale, retention, and job satisfaction.
  8. Professional Development: As encouraged by Avodah, franchise owners who engage in continuous learning and mentorship develop the skills and knowledge necessary for adapting to industry changes and staying competitive. You increase your leadership capacity.

Moreover, avodah fosters innovation and creativity within your franchise. When a sense of purpose inspires employees, they think more creatively, offering new solutions to challenges and propelling your business forward.


Taking Practical Steps Towards Avodah

Let’s explore how you can incorporate avodah into your business:

  1. Strategic Planning and Vision Setting: Taking time to define a clear vision for the business (aligned with your franchisor’s) and creating a strategic plan to achieve long-term goals aligns with the principles of Avodah. It involves thoughtful reflection, goal-setting (worship), and the necessary work to realize those objectives (work).
  2. Employee Development and Mentorship: Investing in the growth and development of employees through training, mentorship, and coaching demonstrates a commitment to their well-being and personal growth. This practice aligns with the service aspect of Avodah by helping others succeed. State requirements for Ohio volunteer firefighter training is 36 hours before being able to go into a burning building. The Terrace Park Fire Department developed a training schedule to complement the next level of state certification for Fire Fighter I, which requires 120 hours of training. Half of the department earned FFI certification.
  3. Community Engagement and Philanthropy: Actively participating in the community and engaging in philanthropic efforts demonstrates a commitment to service beyond business. Supporting charitable causes and giving back to the community exemplifies the spirit of service inherent in Avodah.
  4. Ethical Leadership and Values-Based Decision-Making: Leading with ethical decision-making and adhering to your values in business operations reflects the worship component of avodah. It’s about recognizing a higher purpose and living up to values that guide business practices.
  5. Balancing Work and Personal Well-Being: Recognizing the importance of work-life balance and personal well-being is essential. Ensuring that work doesn’t consume all aspects of life reflects an understanding of the need for self-care and reflection, aligning with the worship aspect of avodah.

When practiced with intention and commitment, these activities allow business owners to incorporate avodah principles into their work on the business, fostering a balanced, purpose-driven, and service-oriented approach to entrepreneurship.


Take Action Now

The top three ways (of many) the Franchise Owner’s Dashboard (FOD) helps franchise owners practice avodah in their business:

  1. Defining a Clear Vision: The FOD encourages franchise owners to articulate their vision for the franchise, detailing what they want to achieve in the future and aligning with the worship aspect of Avodah, where franchise owners set clear goals and aspirations for their business.
  2. Aligning with Mission and Values: Within the FOD, franchise owners define their mission statement and core values, ensuring their actions and decisions in the business align with their beliefs, reflecting the service aspect of Avodah.
  3. Monitoring Key Performance Indicators (KPIs): The FOD’s KPIs section provides franchise owners with data that are critical to their business’s performance, reflecting the work aspect of Avodah.


You use data-driven insights to make informed decisions and continually improve your operations. The elements of the FOD empower franchise owners to integrate the principles of avodah into their leadership practices, fostering a sense of purpose, alignment with values, and informed decision-making. Addressing the challenge of employee turnover is just one facet of the concept of Avodah. By embracing this ancient wisdom, franchise owners can reduce turnover and create a workplace where purpose, innovation, and a strong sense of community thrive.


Executive to Franchisee by Lucas FreyLuke Frey is a seasoned professional who helps franchise owners succeed where corporate support needs to be improved. With a diverse background that includes 20 years as a successful franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company, and 19 years as a firefighter and chief, Luke has honed his leadership and problem-solving skills to become a positive driving force for other franchise owners’ successes.

Luke’s extensive experience and drive to learn make him a sought-after advisor for franchise owners who want to maximize profits through proven leadership strategies. His management, marketing, operations, and sales expertise helps franchise owners improve their bottom lines and achieve their goals.

As the founder of Bella Vista Executive Advisors, Luke supports franchise owners with the tools, guidance, and support they need to succeed in a competitive market. To learn more about Luke and how Bella Vista Executive Advisors can help your franchise thrive, please visit our website at www.bellavistaexecutiveadvisors.com.