Franchising has been a dynamic and effective business model for many years, offering entrepreneurs the opportunity to own and operate their businesses with the support of established brands. In today’s fast-changing business landscape, several trends are shaping the world of franchising. Understanding these trends can be instrumental in making informed decisions for both franchisors and franchisees. In this comprehensive guide, we will explore the hottest trends in franchising today, providing valuable insights for those looking to enter the world of franchising or expand their existing operations.


Section 1: Technology-Driven Franchising

In an era defined by rapid technological advancements, technology-driven franchising is at the forefront of industry trends. These technological innovations are reshaping various aspects of the franchise model.

Here’s a unique tech driven model we like a great deal – Jelly on My Belly:  


1.1 Online Ordering and Delivery Services

The rise of online ordering and delivery services has transformed the restaurant and foodservice sector within the franchising industry. With the increasing demand for convenient and contactless dining options, many franchises have integrated online ordering and delivery platforms into their operations. This trend has not only increased sales but has also provided opportunities for delivery-only franchise models, also known as “ghost kitchens.”

This is a strong meal prep franchise model focusing on food delivery and off-premise consumption – Empower Meal Prep Franchise:  


1.2 Mobile Apps and Loyalty Programs

Many franchisors are developing mobile apps to enhance customer engagement and loyalty. These apps offer features such as mobile ordering, loyalty rewards, and personalized marketing campaigns. By leveraging the data collected through these apps, franchisors can provide a more personalized and convenient experience for customers.


1.3 Artificial Intelligence (AI) and Automation

AI and automation technologies are being utilized to streamline operations, reduce costs, and enhance customer service. Chatbots and virtual assistants are becoming common tools for addressing customer inquiries, while automation is being implemented in back-of-house operations to improve efficiency.


1.4 Data Analytics and Business Intelligence

Franchise businesses are increasingly using data analytics and business intelligence tools to gain valuable insights into customer behavior, operational performance, and market trends. This data-driven approach allows for more informed decision-making and targeted marketing efforts.


Section 2: Health and Wellness Franchises

The health and wellness sector has witnessed substantial growth in franchising. This trend is driven by consumers’ increasing awareness of health-related issues, an aging population, and a desire for improved quality of life.

We like the Health & Glow Med Spa Franchise model in this segment:


2.1 Fitness and Wellness Centers

Fitness and wellness franchises have experienced significant expansion, catering to individuals seeking personalized health and fitness solutions. These franchises often offer a range of services, including gym memberships, personal training, nutrition counseling, and holistic wellness programs.

We love the EMS Fitness Franchise segment, here is a great brand in the Smart Fit Franchise: 


2.2 Healthcare Services

Healthcare-related franchises, such as home healthcare services, senior care, and medical clinics, are gaining traction. As the aging population increases, the demand for these services grows, making healthcare franchises an attractive investment opportunity.


2.3 Mental Health and Stress Management

The growing awareness of mental health and the importance of stress management has led to the emergence of franchises dedicated to mental wellness. These businesses offer counseling, therapy, mindfulness programs, and stress reduction services.


Section 3: Eco-Friendly and Sustainable Franchises

Sustainability is a global concern, and franchises are responding by adopting eco-friendly practices and offering green alternatives to consumers. This trend is not only driven by environmental responsibility but also by the increasing demand from environmentally conscious consumers.


3.1 Renewable Energy and Clean Tech

Franchises specializing in renewable energy solutions, such as solar panel installation and clean energy consulting, are expanding. These businesses provide eco-friendly alternatives while contributing to reducing carbon footprints.


3.2 Eco-Friendly Cleaning Services

Green cleaning franchises are growing in popularity. They use environmentally safe cleaning products and methods, appealing to customers seeking non-toxic and sustainable cleaning solutions for homes and businesses.


3.3 Sustainable Food and Agriculture

Sustainability in food production and agriculture is a major trend. Farm-to-table restaurants, organic food stores, and sustainable farming practices are becoming common among franchised businesses.


Section 4: Home-Based and Remote Franchises

The shift towards remote work and entrepreneurship has led to the rise of home-based and online franchises. These franchises offer flexibility and the opportunity to operate businesses from the comfort of one’s home.

A great franchise system in this category is the PoolBlu Pool Maintenance franchise model:


4.1 E-Learning and Online Education

The education sector has seen the emergence of e-learning and online tutoring franchises. These businesses offer virtual educational services to students of all ages, capitalizing on the demand for online learning.


4.2 Digital Marketing and SEO

Digital marketing and search engine optimization (SEO) services are in high demand as businesses seek to establish and expand their online presence. Franchises offering these services provide expertise to clients in various industries.


4.3 Remote Work Solutions

Franchises supporting remote work, such as co-working spaces, virtual office services, and technology solutions for telecommuters, have become increasingly relevant. These businesses cater to the needs of remote workers and entrepreneurs.


Section 5: Food and Beverage Innovation

The food and beverage industry is always evolving, and franchises in this sector are embracing new trends and consumer preferences.


5.1 Fast Casual and Healthy Dining

Fast-casual dining franchises have gained popularity, offering a balance between convenience and health-conscious options. Many of these franchises prioritize fresh, high-quality ingredients and customizable menu choices.


5.2 Ethnic and International Cuisine

Consumers’ culinary tastes have become more diverse, leading to a surge in ethnic and international food franchises. These businesses bring flavors from around the world to local markets.


5.3 Craft Beverages and Specialty Coffee

Craft beverages, including craft beer, artisanal cocktails, and specialty coffee, are experiencing a renaissance. Franchises in this category are offering unique and high-quality beverage options.

We like the Ramblin Joe’s Coffee Franchise in this segment:


Section 6: Home Improvement and Renovation

The home improvement and renovation sector has seen steady growth, driven by homeowners’ desire to enhance their living spaces and increase property values.


6.1 Interior Design and Decor

Franchises specializing in interior design, home decor, and furniture have gained popularity. These businesses offer expertise in creating aesthetically pleasing and functional living spaces.


6.2 Renovation and Restoration Services

Home renovation and restoration franchises provide a wide range of services, from kitchen and bathroom remodeling to disaster recovery and property restoration.


6.3 Sustainable Home Improvement

Eco-friendly home improvement franchises offer green solutions for homeowners looking to make sustainable upgrades, such as energy-efficient windows, insulation, and roofing.


Section 7: Niche and Specialized Franchises

Niche and specialized franchises are focusing on unique markets and catering to specific customer needs. These franchises often target underserved segments with customized offerings.


7.1 Pet Services and Pet Care

Franchises in the pet care industry, including pet grooming, training, and boarding services, are thriving as pet owners prioritize the well-being of their furry family members.


7.2 Children’s Enrichment Programs

Education and enrichment franchises for children are in high demand. These businesses offer specialized programs, including STEM education, arts and crafts, and language learning.

We love the Funtastik Labs Franchise system in this category:


7.3 Seniors and Aging-in-Place Services

Franchises providing services to seniors, such as in-home care, transportation, and companionship, have seen substantial growth as the aging population continues to expand.

Big fan of the Daughter For Hire Franchise System in this category:


Section 8: Master Franchising and International Expansion

Master franchising is a trend that involves granting an individual or entity the rights to develop and sub-franchise a brand in a specific territory or region. This approach facilitates international expansion and rapid growth for franchisors.


8.1 International Master Franchising

Franchisors are increasingly exploring international markets through master franchising agreements. This approach allows them to leverage local expertise and navigate regulatory and cultural nuances in foreign countries.


8.2 Multi-Brand Franchising

Master franchisees are expanding their portfolios by managing multiple brands within a specific territory. This strategy allows for diversification and risk mitigation.


8.3 Emerging Markets

The franchise industry is eyeing emerging markets in Asia, Africa, and South America for growth opportunities. These regions offer untapped potential for franchises looking to expand globally.


Section 9: Social Responsibility and Community Engagement

Franchises are recognizing the importance of social responsibility and community engagement. This trend involves giving back to communities, supporting charitable causes, and adopting sustainable practices.


9.1 Corporate Social Responsibility (CSR)

Many franchisors are incorporating CSR initiatives into their business models. These efforts can include supporting local charities, environmental sustainability, and ethical sourcing.


9.2 Local Engagement

Franchisees are encouraged to engage with their local communities through activities such as sponsoring local events, participating in volunteer work, and contributing to local economic development.


9.3 Green Practices

Environmental sustainability is a priority for many franchises. This includes energy-efficient operations, waste reduction, and adopting eco-friendly practices.


Section 10: Multi-Unit and Area Development

The multi-unit and area development model allows franchisees to own and operate multiple units within a specified territory. This approach provides economies of scale and increased revenue potential.


10.1 Multi-Unit Franchising

Multi-unit franchisees operate multiple units of the same brand within a defined geographic area. This approach offers efficiencies in operations and management.


10.2 Area Development Agreements

Area development agreements grant franchisees the right to open a specified number of units within a designated territory. This model encourages territorial growth and development.

The world of franchising is evolving in response to changing consumer preferences, technological advancements, and global trends. These hottest trends in franchising today reflect the industry’s adaptability and innovation. Aspiring franchisees and franchisors should stay informed about these trends to make informed decisions and position themselves for success in a dynamic and competitive marketplace. Whether it’s through embracing technology, focusing on sustainability, or catering to niche markets, the world of franchising continues to offer exciting opportunities for growth and innovation.

For more information on how to find the right Franchise Model, visit Franchise Conduit:

For information on Veteran Owned Franchises, visit American Veteran Franchises:

For information on Canadian franchise models, visit Buy a Canadian Franchise:



Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. Visit for more information

Visit to learn more. Connect with my team at 800.610.0292 or email us at