Did you know there are more Spanish speakers in the United States than there are in Spain? In fact, about 43 million people, or 13% of the U.S. population, speaks Spanish as a first language. What’s more, the U.S. Census Bureau estimates that by 2060, the Hispanic population will more than double to nearly 30% of the nation’s population. The Spanish speaking population is, therefore, a hugely important economic group controlling nearly $2 trillion in buying power in 2020, an increase of 87% from 2010 according to the Selig Center for Economic Growth.
The Importance Building a Bilingual, Multicultural Franchise Brand
