Franchising has continued to thrive post pandemic and in both good and bad economies as a popular business model that offers entrepreneurs a proven framework and established brand to build their own successful ventures. The franchise industry continues to evolve, driven by changing consumer preferences, technological advancements, and economic shifts. In this article, we will explore the top franchise trends currently shaping the market and influencing the way businesses operate and grow.

1. Technology Integration:

One of the most significant trends in franchising is the integration of technology across various aspects of the business. Franchises are leveraging technology to streamline operations, enhance customer experience, and improve overall efficiency. For instance, many franchises are adopting cloud-based systems for inventory management, employee scheduling, and customer relationship management. Additionally, mobile apps and online platforms are being utilized to offer seamless ordering and delivery options, allowing customers to interact with the brand conveniently.  One tech franchise we like a great deal, DDS Computers provides technology support and services in the dental services market segment and offers incredible value:

2. Health and Wellness:

As society becomes increasingly health-conscious, franchises that cater to the wellness industry are experiencing tremendous growth. Fitness centers, healthy food franchises, and wellness-focused services are gaining popularity. Consumers are seeking convenient and accessible options to improve their physical and mental well-being. Franchises in this sector are not only providing fitness facilities but also incorporating technology, personalized training, and innovative wellness programs to differentiate themselves in the market.

One of the brands we see big upside for in this space is the Empower Meal Prep franchise, which brings healthy, great tasting meals to the customer’s home:

3. Sustainability and Eco-Friendly Practices:

In recent years, sustainability has become a crucial consideration for both businesses and consumers. Franchises are incorporating eco-friendly practices and promoting sustainable initiatives to appeal to environmentally conscious customers. This trend includes using renewable energy sources, reducing waste, implementing recycling programs, and sourcing ethically produced products. Green franchises are capturing the attention of consumers who prioritize environmental responsibility, thus boosting their market presence and customer loyalty.  A solid business model in this market is the Green Earth Power Washing franchise system:

4. Non-Traditional Locations:

Franchises are increasingly exploring non-traditional locations to expand their reach and cater to changing consumer behavior. This trend involves setting up franchises in unconventional spaces such as airports, train stations, malls, and even mobile units. By bringing their products and services to where the customers are, franchises can capitalize on high foot traffic areas and target new demographics. This approach allows for greater flexibility and the ability to adapt to evolving market dynamics.  One great franchise system that can capitalize on this market trend is the Spins Sweet and Savory Franchise Model:

5. Personalization and Customization:

In today’s era of personalized experiences, franchises are focusing on customization to meet individual customer needs. Franchises offering customizable products or services are thriving in the market. From personalized nutrition plans to build-your-own meal options, customers appreciate the ability to tailor their experiences to their preferences. Franchises that prioritize personalization not only attract new customers but also foster loyalty by creating a sense of ownership and connection.

6. Social Media and Influencer Marketing:

With the rise of social media platforms, franchises are increasingly utilizing influencer marketing to expand their brand reach and engage with target audiences. Partnering with popular influencers and micro-influencers allows franchises to leverage their online presence and tap into their followers’ trust. Influencer collaborations, sponsored content, and social media campaigns help franchises generate buzz, create brand awareness, and drive customer engagement.

7. Remote and Home-Based Franchises:

The COVID-19 pandemic accelerated the adoption of remote work and home-based businesses. Franchises that offer flexible work models, such as remote or home-based operations, have gained prominence. These franchises allow individuals to run their businesses from the comfort of their homes, offering benefits like reduced overhead costs and increased work-life balance. This trend has attracted a diverse pool of entrepreneurs, including parents, retirees, and individuals seeking alternative career options.  A amazing brand that fits the mold here is the Trash Gurl franchise model, big numbers, big market and huge opportunity:

8. International Expansion:

Globalization has opened doors for franchises to expand internationally. Established franchises are increasingly venturing into new markets, capitalizing on untapped consumer bases in different countries. The globalization trend allows franchises to adapt their business models to local preferences

For more information on some of the top franchises in the market, visit for research and information on these brands.


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Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. Visit for more information