Originally, micro-franchising was a term used to mimic concepts of traditional franchising models but geared toward smaller-sized, pop-up or concession-style business models. Around the world, micro-franchising is gaining significant attention, especially as small business opportunities become attractive options for first-time entrepreneurs. The global pandemic created a new breed of entrepreneurs who are looking for more control over their finances.
Examples of micro-franchising can be found in many industries, including food and beverage, retail kiosks, at-home healthcare, and janitorial services. Micro-franchising can also describe small business franchising that can be operated from your home or car.