Have you been sitting in a comfort zone over the past couple years? It is time to grow again, whatever that means to you.

Are you in corporate America, trading time for income? Are you a road warrior spending time with your clients as your children and spouse go through major life milestones without you? Or are you a business owner that has settled into the businesses you had until things calm down?

Are you a business owner with a great business that should be a National Franchise brand? Are you a single brand franchisor that should be a multi-brand franchisor?



I don’t feel there are many bad times to level up, but now is definitely a very good time to do exactly that!
As I say often, times of turmoil are the very times you find the greatest opportunity for growth. If you sit in your
comfort zone with all of this opportunity floating around you then you are squandering the benefits the universe has delivered to you. You need to reach out, capture them and keep growing.

Let’s face it, most of the world put their life on hold over the past couple years because they couldn’t figure out exactly what would happen tomorrow. Who ever really knows what will happen tomorrow anyway? What I do know is that if you take control of what happens tomorrow and the next day and the day after that, you will spend less time waiting and missing opportunities.

Growth often compounds, what you add to the mix today enables or funds the changes you will make next week, next month and next year. How many years or decades behind are those that have put life on hold
for the last two years?

Comfort zones are detrimental to, well, everything!

I don’t care if it is business or personal relationships. If you get stuck in a comfort zone and are reluctant to leave it then your comfort zone will eventually be the downfall of whatever it was built around.

Just last month I started working with a very senior level executive out of corporate America. He was recently downsized after adding millions upon millions in new sales to their brands. He is a very skilled operator with a great personality and a skillset that any company would kill for. He was comfortable and then he was downsized.

This story is as old at time. Most people that get downsized never see it coming. They feel that their hard work, time at the office away from family and their sacrifice for the company is in trade for job security. Corporate America offers no real security for anyone from the CEO on down.

Same thing for those of us business owners. When we get into a comfort zone our competitors have the opportunity to run circles around us and grow their businesses which could take sales from ours. We need to be constantly looking for new ways to grow our business, find new customers, develop new revenue streams and better develop our teams.

Franchisors with National brands, congratulations… What’s next?

The franchisor world is changing in the sense that we are seeing more and more multi-brand franchise groups. There is a lot of wisdom behind these, from shared resources to cross marketing and even opportunities to leverage the franchisee talent you have into growth for both you and them. There is a lot of money in the market to support that growth and you are missing the benefits for both you and your franchisees if you are not starting to build that way.

Everything around us is constantly changing, if you are sitting in a comfort zone then you are getting left behind. Yes, the Sun goes down every day then it comes back up the next. That part is a constant. We can hold that routine, but the weather and days events around that constant are always different.

What are your constants? Those may be things like your desire for family, passions, beliefs and businesses. Both in and around those constants you will have change and opportunities to level up in every category.
Some of those constants even change whether we want them to or not, they are hardly constant.

Leveling up is not just about moving your business forward, but more about moving your whole life forward. I focus on levelling up in business with my candidates in franchise empire-building conversations. Inevitably even those business conversations spread into lifestyle, family and legacy.

Is it best if your work is your lifestyle or supports your lifestyle? When your work supports your lifestyle it frees you up to hire people to replace you as your business makes you money. With the change of your work supporting your lifestyle, how could you level up your relationships, your passions, your beliefs and your legacy? What is your success story? Let’s go find it!


George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams.

Contact the Franchising USA Expert, George’s Hotline: 703-424-2980.