Franchises in the education industry received a substantial boost from an unlikely source: the pandemic.


Education enrichment franchises were already experiencing strong growth before COVID because of the increased competition for spots in leading universities and parents’ desire to give their kids an edge as they pursue secondary education and enter the job market. When COVID forced schools to close and pivot to virtual learning, parents scrambled to not only prevent their kids from falling behind but also to give them every advantage moving forward.


A spike in demand for education enrichment services coincided with The Great Resignation, which led to an unprecedented number of employees leaving their jobs in search of more meaningful work.