The franchise industry continues to be a great avenue for entrepreneurs looking to invest in established business models with a proven track record of success. In 2024, several franchises stand out as exceptional opportunities for investment due to their growth potential, market demand, and innovative approaches. This article explores the top franchises of 2024, highlighting why they are attractive investments and what sets them apart in the competitive franchise landscape.

The reality is that not all franchises are created equal and not all franchises are a great fit for every franchise investor.  A lot of what drives the right franchise investment for someone is that person’s skill set, interests, available capital, market and other things that in many cases can be pretty intangible, like whether you get along with the franchisor.  All that being said, here are some of the brands and the things I would point out to anyone considering investing in a franchise and to consider in the process of evaluating franchise brands for investment.

Criteria for Evaluating Top Franchises

Before diving into the list of top franchises, it is essential to understand the criteria used to evaluate them. The franchises listed here have been assessed based on the following factors:

  1. Market Demand: The level of consumer demand for the franchise’s products or services.
  2. Growth Potential: The potential for expansion and revenue growth.
  3. Brand Recognition: The strength and recognition of the brand in the market.
  4. Support and Training: The quality of support and training provided to franchisees.
  5. Financial Performance: Historical financial performance and profitability.
  6. Innovation: The franchise’s ability to innovate and adapt to changing market trends.

Top Franchises of 2024

Boba Cucue Boba Tea

Industry: Quick-Service Restaurant (QSR) – Boba Tea

Overview: This is a up and coming franchise in the boba tea space, but it’s loaded with value and positioned perfectly for the franchise model.  The founder, Gary Lo brings a background steeped in technology and manufacturing.  Boba Cucue has combined unique, fun, engaging branding and product lines with a simple and easy to operate boba tea system.  The model works brilliantly and is starting on the West Coast, coming east.

Why Invest:

  • Brand Strength: Great brand, great local marketing and a fun place that every kid wants to visit (that’s who drives our spending parents, right?)
  • Proven Business Model: A well-established and successful franchise system.
  • Support and Training: Comprehensive training and support for franchisees.
  • Innovation: Ongoing investment in technology and customer experience enhancements.

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GrassRoots Lawncare

Industry: Lawncare services and

Overview: This lawncare franchise is focused on turf management.  The model is built on repeat business and allows for a residual revenue model.  The leadership team is exceptional and the support team is overstaffed and the investment continues to be made by the franchisor to make sure that no one joins this network without feeling that they have every bit of support they could ever want or need.  I’ve spent time with several of the franchisees and this franchise just feels like one big HUG.  People love the owner, Josh Wise, and for good reason, he isn’t selfish, cares about his team and his family, he’s the sort of guy you want to be associated with.

Why Invest:

  • Market Demand: High demand for lawncare services
  • Strong Territory Model.  Big spaces allow for big revenue growth and upside.
  • Support and Training: Extensive support for new and existing franchisees.
  • Adaptability: Ability to adapt to changing consumer preferences and trends.

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Bloomin Blinds

Industry: Home Services and Window Treatments

Overview: Bloomin Blinds was founded by a family and is operated like a big family.  I love the vibes this brand puts off and you would too if you met the Stuart’s.  The business is lower investment and high margin service and sales from a territory model that doesn’t require a significant up front investment and allows for a great ROI.  This is a unique market segment with HUGE consumer demand and really only one major competitor.  I know, I know, no one wakes up thinking they are going to start a business selling and servicing blinds, but once you see the numbers and the quality of the relationships in this system you just might get excited about blinds.

Why Invest:

  • Growing Market: Bigger and bigger investments are being made by people into their homes, this business wins when this happens.
  • Brand Recognition: Strong association with reliability and efficiency.
  • Support System: Comprehensive training and ongoing support.
  • High Margin Revenue Streams: Multiple services catering to different customer needs.


Big Jerry’s Fencing

Industry: Home Improvement and Home Services

Overview: I love the Big Jerry’s brand.  It’s simple, to the point and yes, Jerry is Big (6’9″+), but he is one of the most genuine, selfless and vision oriented entrepreneurs out there.  With this gargantuanly generosity and kindness comes a great leadership team who provides great support, great training and a strong foundation for support.  The business model is structured for growth, has great technology in place and is very repeatable.  Lot’s of people need fences, you’d be surprised, and fences don’t require a highly technical installation job or contractor background, just about anyone can do this and the numbers show very well.

Why Invest:

  • Home Improvement Trends: Increasing focus on people’s homes and so many people are investing in making their homes better.
  • Flexible Model: Simple, low overhead model that can be operated from a home office location.
  • Low Competition.  The market is pretty open and the ones that are out there are primarily mom and pop type models.
  • Support and Training: Robust support system for franchisees.

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Foxtail Coffee Franchise

Industry: Coffee and Food Service

Overview: Foxtail is a UP and COMING Coffee brand.  It’s cool, it’s hip, it’s fun and has excellent unit level economics.  (Because I used the word hip, obviously I am NOT Cool, but that’s beside the point).  The business model was founded by a leadership team that is young, sees opportunities before the rest of the market and has a locked down understanding for how to build a brand and how to manage key business decisions like real estate with incredible efficiency and accurate decision making.  The brand is at about 300 units and my bet is that you will see a Foxtail pop up on a street corner near you sometime soon if it isn’t you who decides to invest in one.

Why Invest:

  • Brand Loyalty: Strong customer loyalty and brand recognition.
  • Menu Innovation: Continual introduction of new products.
  • Support System: Extensive training and support for franchisees.
  • Market Demand: High demand for coffee and convenience.

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Castle Rock Hormone Optimization 

Industry: Health and Wellness Services

Overview: Castle Rock is a great brand lead by a incredible group of business people and medical providers.  This model offers people the closest thing to the Fountain of Youth we’ve found yet (I’m still searching around St. Augustine for that thing).  With great membership programs, the model is sticky and people keep coming back with great results.  The key here is a marketing system that would make Nike get nervous, they know how to generate leads and close new business and franchisees win because of this more than anything else.

Why Invest:

  • Market Leadership: Leading name in the hormone therapy market and this market is a-growin.
  • Innovation: Cutting-edge technology and training programs.
  • Support System: Comprehensive support and training for agents.
  • Growth Potential: High potential for expansion in various markets with a killer marketing model

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Website Closers

Industry: Business Brokerage and Business Services Franchise

Overview: Website Closers is a business brokerage and business services franchise model that specializes in technology service business sales.  The average sale value is 10X other brokerages and the key to this franchise system is the franchisor’s understanding and ability to generate leads.  The franchisee does need solid business background, ideally in tech, but if you have what it takes, this is a great business with low risk.

Why Invest:

  • High Demand: Consistent demand for business brokerage services
  • Simple Model: Easy-to-operate business model.
  • Brand Recognition: Strong reputation and customer loyalty.
  • Support System: Excellent training and support for franchisees.

WOLF Fitness

Industry: Gyms and Fitness

Overview: WOLF Fitness has done the impossible.  Jumped into the crowded fitness and health market segment and literally knocked it out of the park.  “Work Out Live Fierce” is just what it sounds like,  a brand with a attitude and a kick ass personality.  The places are designed to work with a wide range of types of members from strength training to agility, to flexibility and cardio and just about anything else your little fitness heart could desire.  The founder is a combination of Jamie Dimon and a WWF Wrestler, he has great business acumen and a take no prisoners approach to life and business.  Love where this brand is going.

Why Invest:

  • Health Trends: Growing focus on fitness and wellness.
  • Affordable Model: Competitive pricing appeals to a broad audience.
  • Support System: Extensive support and training for franchisees.
  • Market Demand: High demand for affordable fitness options.

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Investing in a franchise can be a lucrative opportunity for entrepreneurs looking to capitalize on established business models with proven success. The top franchises of 2024 offer diverse opportunities across various industries, from quick-service restaurants and convenience stores to fitness centers and real estate. Each of these franchises has demonstrated strong market demand, growth potential, and robust support systems for franchisees.

When considering franchise investment, it is essential to conduct thorough research, assess financial performance, and understand the level of support provided by the franchisor. Working with a franchise consultant can also provide valuable insights and guidance in selecting the right franchise opportunity.

By investing in one of the top franchises of 2024, entrepreneurs can benefit from established brand recognition, comprehensive training, and ongoing support, paving the way for a successful and profitable business venture.


Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. Visit for more information

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