Winning Kids Concepts to Fit Your Future
From epic entertainment to necessary care, kids concepts are a staple in the franchise marketplace. Due in part to a culture shift in favor of kid-centric spending, children’s franchises have continued to grow in popularity – and profitability- over the past two decades. Another noteworthy fact is the population growth of children that guarantees a market for such businesses. In 2021, there were around 4.79 million families with three or more children in the United States. Children currently make up around 22% of our nation’s population! No matter your skills, there are franchises that serve this blooming market. They are fun, can fit our passions, and make for great ROI.
Magical Adventure Awaits
For anyone who saw Swiss Family Robinson as a child, larger-than-life tree houses have always been at the center of any kid’s outdoor dreams. Fast forward to 2020 when FireFly Forts was developed— a concept born from quarantine boredom. The Atlanta-based franchise conceptualizes, designs, and builds customized tree forts to make any Robinson swoon. Custom add ons include swings, monkey bars, slides, rock walls and more. Franchisees will find a work-from-home, mobile business with tons of flexibility and hands-on fun. Start-up costs are low, launch can be quick, and the market is virtually untapped. Brands like these are a fantastic business choice due to their scalability and flexibility.
Help When it’s Needed
Childcare is going nowhere. As dual-income households become the norm — over 50% of US households in fact — families will always be seeking out trustworthy businesses to care for their little ones. Founded in 2004, Kula’s Children’s Center is a holistic program that gives franchisees a simplified step into this stable market. Another plus for concepts like this are the government programs that help fund families’ attendance. This particular concept also teaches its franchise partners how to navigate food expense reimbursement through federal programs. Revenue is recurring and year-round, and the concept lends itself to word-of-mouth marketing amongst parents.
Camp Unbeatables has taken “daycare” a step further. The company offers an award winning unique program that combines life coaching with sports, artistic, creative and educational activities. This concept has low start-up costs and does not need a location to operate — any schools, parks, or gyms work well. The brand was grown from passion, lending to a natural lifestyle business of childhood enrichment that includes coaching kids on much needed life skills that contribute to lifelong well-being and success. It has little to no direct competition and works year round.
Parents are more than aware of the benefits of enrichment programs for their children. The buzz word for the past decade — STEAM — is on everyone’s lips when it comes to the world of kids. STEAM stands for science, technology, engineering, and mathematics and serves as a broad term for all of these academic disciplines. Next Level Kidz has expertly captured this concept for franchise partners. The brand is on a mission to help stressed out parents and busy families by providing much needed relief through STEAM activities. With a 2,000 square foot facility, the business offers multiple revenue opportunities including birthday parties, after-school care, summer camps, and more. A wide range of non-competitive sports programs are also available for ages 2 to 6 years old, which gives franchisees a step into the $19 billion youth sports industry.
Kids concepts are winning investments for entrepreneurs — they offer a pathway for passions, scalability and flexibility, year-round income, and tons of profitability. If you are seeking out a kid-centric concept like the ones above or you are seeking to franchise your business, my team and I can help. Visit fmsfranchise.com to get started.
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. Visit www.fmsfranchise.com for more information