Building on a momentous year, Workout Anytime announces Peter Stipher as Chief Operating Officer. Stipher’s appointment reinforces the company's commitment to building one of the fitness industry's most innovative and scalable franchise platforms.
Reporting directly to Chief Executive Officer and majority owner Jerry Pugh, Stipher will oversee corporate-owned and franchise operations while leading the integration of technology, finance, marketing, analytics and operational strategy. His role is designed to create a stronger, more connected system that improves franchise performance and member satisfaction while accelerating growth and increasing enterprise value across the system.
"Workout Anytime already has an outstanding foundation, an engaged franchise community and tremendous opportunity ahead," said Stipher. "As we build for the future, our focus is on creating a smarter, more connected organization where every function works together to drive better decisions and better outcomes. Every investment we make should improve the member experience, strengthen unit economics and create long-term value for our franchisees. That's an exciting opportunity, and I'm honored to help lead the next chapter of the Workout Anytime story."
Stipher has a proven track record of building and scaling businesses while executing on the key initiatives that keep companies lucrative, relevant and successful. As COO of Workout Anytime, Stipher will focus on creating a more unified, data-driven organization by aligning key business functions.
"With Pete’s exceptional ability to connect strategy with execution, he is the right person to help us level-up as the premier fitness franchise,” said Jerry Pugh, Chief Executive Officer of Workout Anytime. "Our vision is to create a company where every function works together to reach a common goal.