Pinot’s Palette, a leading paint-and-sip franchise, is celebrating a strong start to 2025 following its recent acquisition by Twist Brands LLC, the dominant leader in the Arts & Crafts as entertainment vertical. The brand closed the first quarter with impressive growth, driven by renewed momentum and a sharpened focus on strategic expansion.
Operating as a stand-alone concept within the Twist Brands portfolio, Pinot’s Palette has quickly benefitted from having access to proven operational strategies, marketing tools and vendor relationships. Since launching several initiatives last September, the brand has seen significant system-wide gains, reporting the highest Valentine’s Day sales in history in 2025 and seeing a double-digit increase in website traffic. Studios are slated to open this year in California, Nevada, Florida and Ohio.
“We are excited to see strong momentum at Pinot’s Palette, with new studio development and same-store sales growth driving continued success,” said Brittany Graff, Co-CEO of Pinot’s Palette. “Our team at Twist Brands is committed to providing best-in-class support to enhance profitability and streamline daily operations for franchisees. We are looking forward to building on this success and continue propelling the brand forward.”
Pinot’s Palette offers a compelling franchise opportunity with a flexible business model, low overhead and strong unit-level performance. The top 25% of studios average more than $770,000 in annual revenue, with several surpassing $1 million. With gross margins around 85% and multiple revenue streams including public classes, private parties, retail sales and bar sales, franchisees can operate efficiently while generating diverse income.
Pinot’s Palette is actively seeking passionate entrepreneurs interested in bringing creativity and community engagement to their markets.