RNR Tire Express (RNR), the nation’s leading franchise retailer for tires and custom wheels and part of the multi-brand franchisor company DX3 Brands, continues to expand its Alabama presence with a signed franchise agreement that will bring the brand’s flexible lease-to-own tire payment options to Huntsville for the first time. Spearheaded by local mother-son entrepreneur team Marian Snow and Brett Standifer, the new location is expected to open fall of 2027.
"This marks an exciting step in our continued growth across Alabama,” said Adam Sutton, CEO of DX3 Brands and RNR Tire Express.
Standifer has spent 26 years in aerospace and automotive engineering, with experience managing large-scale projects across the automotive, defense and military sectors. Snow has built a diverse entrepreneurial career spanning corporate marketing, mortgage banking, retail ownership and real estate investing while also being the author of a bestselling real estate book.
The agreement comes as Huntsville continues to gain national recognition for its economic strength and affordability. Earlier this year, the city was ranked the nation’s No. 1 city for financial resilience, reinforcing what drew Snow and Standifer to the market: a fast-growing community with strong economic momentum and a continued need for accessible tire and wheel solutions.
"We wanted to build something together that reflected our family's values while creating opportunities for the future," said Snow. "RNR stood out because of its people, its culture, and the meaningful difference it makes for customers every day.
The Huntsville expansion reflects broader momentum across the rent-to-own industry. With rising economic pressures and inflation, RNR is expanding to meet the needs of underserved consumers seeking affordable, flexible options for tire and wheel services.