TCBY®, one of the nation’s original and most iconic frozen yogurt brands, is celebrating 45 years of serving delicious frozen yogurt and creating meaningful moments for families, friends and communities across the country.
To mark the milestone anniversary, the brand is launching a summer-long celebration featuring retro-inspired in-store décor, throwback branding, special flavors and anniversary activations to pay tribute to the decade that started it all. Throughout July and August, loyalty members will have access to exclusive limited time offers and promotions. The brand will also host a social media sweepstakes on Facebook and Instagram, giving fans the chance to win limited-edition 45th anniversary prize packs. On Tuesday, August 4th, guests can join the celebration with a birthday BOGO offer, receiving 45 percent off their second purchase of equal or lesser value all day long.
Centered around the theme, “The Original Social Network,” the anniversary campaign celebrates what TCBY has always represented: community, connection, quality, and real-life shared experiences. The campaign highlights how TCBY continues to serve as the ultimate hub for genuine connection, inviting guests to “come together” and create new memories over their favorite swirls.
“While a lot has changed since 1981, the joy of celebrating life’s big and little moments with the ones who matter the most hasn’t,” said Rich Screnci, Executive Director of Famous Brands International.
TCBY will commemorate its 45th anniversary by sharing stories from longtime franchisees, team members and guests whose lives have been intertwined with the brand’s history.
As TCBY looks toward the future, the brand remains committed to delivering the frozen yogurt experience that made it a household name while continuing to create new memories for generations to come.
For more information about TCBY, visit TCBY.com.