Hospitality expert, entrepreneur, television personality, and executive producer Jon Taffer continues the national expansion of his modern tavern concept with the opening of Taffer’s Tavern in Midtown Atlanta. Located at 1382 Peachtree St. NE, the new location introduces an evolved menu, expanded local favorites, and a next-generation design to one of Atlanta’s most vibrant districts, bringing the brand’s signature tavern experience to life.
Designed as a modern, elevated tavern, Taffer’s Tavern blends a hospitality-first approach dedicated to creating a tavern with soul, where warmth, care and consistency define the guest experience. Owned and operated by multi-unit franchisee Hemant Suri and his partners, the Midtown Atlanta location marks the third Taffer’s Tavern for the team, following successful openings in Alpharetta, Georgia – the home to the first-ever Taffer’s Tavern – and Mercedes-Benz Stadium.
Known for helping turn around thousands of bars across the country on Paramount Network’s “Bar Rescue”, Jon Taffer built the brand on decades of experience in the people business, where systems support service and food and cocktails bring people together. Taffer’s Tavern in Midtown Atlanta also highlights the brand’s culinary evolution, featuring bold takes on familiar classics. Spirit-forward sauces, developed in collaboration with Taffer’s spirits portfolio, bring distinctive flavor to classic dishes, while a refined menu of guest favorites and new offerings reflects the brand’s focus on world-class quality.
Along with its food and beverage offerings, the Midtown Atlanta location will feature proprietary cocktails crafted with Taffer’s Browned Butter Bourbon – a rich, full-bodied whiskey with notes of vanilla and toffee. Created in Alpharetta, the Spirit reflects Taffer’s dedication to innovation rooted in experience.