Boxwood Partners, a leading boutique investment bank, is pleased to announce that it acted as the exclusive buy-side advisor to Wonder Franchises (“Wonder”), a subsidiary of Tucker’s Farm Corporation, on its acquisition of Pizza Factory, franchisor of pizza restaurants based on the west coast of the United States. 

 

“Pizza Factory has been an iconic family-friendly pizza restaurant on the west coast since 1979 and will continue to serve its customers well throughout its new partnership with Wonder Franchises, standing by its high-quality ingredients and consistent service,” said Brian Alas, Managing Director at Boxwood.

 

Since its founding in 2023, Wonder is a franchisor and multi-site holding company focused on partnering with emerging and mid-sized brands to unlock significant growth potential. The acquisition of Pizza Factory is a significant milestone for Wonder Franchises, which aims to support the continued success of the brand and further scale its operations. Pizza Factory CEO Mary Jane (MJ) Riva will retain her title after the deal and will help drive franchise growth and support the Wonder team.

 

“This marks our second acquisition in the past three months, adding to our portfolio of best-in-class franchisors,” said Adam Lewin, CEO of Wonder Franchises. “We are excited to partner with MJ and her entire team at Pizza Factory, and we look forward to continuing the success they established in the restaurant industry. We see an incredible opportunity to expand further across the western US, continuing to deliver high-quality pizza while preserving the consistency of their delicious recipes.”

  

This marks Boxwood’s first restaurant and QSR transaction since the sale of sweetFrog in 2018. 

 

www.boxwoodpartners.com