Caring Senior Service of New Braunfels, Texas co-owner Cathy Trlica has been named by Franchise Business Review, an independent market research firm specializing in measuring franchisee satisfaction and employee engagement in the franchise sector, as one of its 2023 Franchise Rock Stars in a competition that saw more than 250 nominations from franchisors in eight different categories.

“When Franchise Business Review created the term “rock star” for their individual awards, they must have had Cathy Trlica in mind,” said Jeff Salter, founder and CEO of Caring Senior Service, a non-medical, personalized home care services company. “We couldn’t be more pleased with Cathy’s selection to earn this honor. Cathy and her daughter, Lara Harris, have built a fantastic franchise in New Braunfels. This location continues to shine under their leadership.”

Trlica was selected as the winner of the Family-Owned category. Other categories include Top Performers, Multi-Unit Owners, Veteran-Owned, Women-Owned, Freshmen, Millennials, and Giving Back.

“It was humbling just to be nominated by the team at Caring Senior Service’s corporate headquarters, but winning this award has been a highlight of a pretty spectacular year,” Trlica said. “We believe that our spiritually-aligned value system has enabled us to provide the most loving and compassionate care to our clientele. 

In 2007, Trlica’s daughter joined her mother to help manage the franchise location. In 2021, after managing her location for more than a decade, Trlica named Harris as a co-owner in the business. The mother-and-daughter duo have consistently been one of Caring Senior Service’s top performers year after year.