Craveworthy Brands (“Craveworthy”), the innovative fast-casual restaurant platform company that is home to leading concepts such as Bd’s Mongolian Grill, Dirty Dough, Flat Top Grill, Genghis Grill, Krafted Burger Bar + Tap, Lucky Cat Poke Co., Pastizza Pizza & Pasta, Scramblin’ Ed’s, Soom Soom Mediterranean, The Budlong Southern Chicken and Wing It On!, has announced a new addition to its robust portfolio with the acquisition of Sigri Indian BBQ (“Sigri”).


This strategic acquisition comes on the heels of Craveworthy introducing additional emerging concepts over the past year or so such as Dirty Dough and Soom Soom Mediterranean along with virtual brands like Lucky Cat Poke Co., now totaling 12 brands under its umbrella. The Company will infuse its proven operating procedures, creative marketing strategies and dedicated finance processes to optimize restaurant operations and elevate Sigri’s presence nationally through a strategic franchise growth plan. 


“With a growing appetite for high-quality ethnic concepts like Indian barbecue, we see remarkable potential for Sigri’s expansion throughout the country. Sigri’s authenticity and innovative service model truly marks the brand as a pioneer in this fast-casual category,” said Gregg Majewski, CEO and Founder of Craveworthy Brands. “Embedding the Craveworthy team along with our systems and processes into the concept will fuel a new era for Sigri. 


Sigri Indian BBQ reimagines the historic art of clay stove cooking, centering its authenticity around the rich tradition of North Indian cooking using the ‘sigri.’ This distinctive culinary style is the essence of Sigri’s warmth and bold flavors, served in an artful presentation of fresh and real ingredients.