Del Taco’s Futuristic Fresh Flex Prototype Helps Fuel Chain’s Explosive Growth
Del Taco, the nation’s second largest Mexican quick service restaurant by number of units, opened the first of its highly anticipated Fresh Flex prototype in Orlando, Florida early this year.
Part of the brand’s “Menu of Venues” strategy, which allows for greater flexibility and scalabilty for franchisees, the new sleek design maximizes consumer convenience, improves operational efficiency and delivers an elevated brand and guest experience.
The new design is completely tech enabled and includes options such as mobile app and third-party pick-up lockers, double drive-thru lanes with dedicated lanes for mobile orders and delivery providers, and designated parking lot areas for those who want to park and eat on the go. Fresh Flex locations are a leap forward in building design, as the new aesthetic is synonymous with fresh, elevated food and experience, glowing brightly with Del Taco’s signature green palette and sun logo against contrasting grey and white walls.
The prototype has helped fuel a record year of franchise growth with nine new multi-unit franchise deals signed in 2021 for 68 new restaurants across 10 states. The agreements will add anticipated restaurants across the country in states such as Florida, Georgia, North Carolina and Virginia, while also infilling western geography in California and Nevada.
Del Taco’s unique QSR+ positioning within the Mexican quick-service segment, and non-traditional growth capability, presents strong growth potential for experienced multi-unit operators and private equity firms looking to diversify portfolios. To learn more about Del Taco’s franchise opportunity, visit www.deltacofranchise.com