Innovative real estate tech franchise model with “reverse royalty model” pays unit franchisees royalties every month
Through its automated data capture and delivery platforms, the first PropTech franchise emerges from a likely source—MooveGuru. For five years, MooveGuru has been perfecting the consumer experience during their moving process. Now, the robust platform supports consumers throughout the homeownership lifecycle.
Its latest endeavor, YourHomeHub, is the first consumer portal that is “Everything Home,” meaning it allows homeowners to manage both the financial details and physical elements of their home. The consumer can monitor extensive information about their home and local market conditions, store important documents, generate accurate estimates for home repairs and find a local contractor for over 1,000 different home service categories.
The platform, provided by real estate professionals, gives a powerful homeowner resource to their customers—at no cost to them. Real estate professionals also receive exclusive marketing opportunities to their spheres of influence, which prevents competitors from engaging with their most coveted contacts from the dashboard.
All of this is packaged into a unique franchise opportunity for existing MooveGuru partners, including real estate brokerages, lenders, title and MLS’s. Start up costs including the initial franchise fee for a unit franchise is under $50,000., YourHomeHub is ripe for rapid national expansion through an exciting, affordable franchise model that’s home-based and ready-made for anyone involved in real estate, home services, or local sales and marketing.
“We are garnering a lot of interest from our broker and lender relationships,” said Scott Oakley, CEO, and founder of MooveGuru. “Three of our first franchisees all own multiple businesses in the real estate space and are looking for another ancillary revenue stream.”
The YourHomeHub franchise model marries two strong trends: The work-from-home revolution and the real estate industry’s proptech boom.
Kathleen Kuhn, a 35-year veteran of the home services franchise sector and EVP of Strategy and Franchising for MooveGuru, noted how quickly the concept is taking off.
“We knew our platform was needed and that industry leaders would appreciate what a game changer it is, but we did not anticipate we would close so many territories before we made any official announcement,” Kuhn said.
The platform won’t officially launch until mid-November 2021, but franchise territories including the states of Michigan, Florida, Kentucky, Tennessee, Ohio, North Carolina, South Carolina, and Georgia are already sold.
One of the first Regional Developers is Unique Realty Services, headed by 35-year industry veteran Dave Collins and former COO of the ERA brand.
“I reconnected with Scott after a precipitous LinkedIn message,” Collins said. “We met in Atlanta a couple of weeks later, and I immediately knew they had a winning strategy that we needed to be part of.”
In most franchises, the franchisee pays a franchise fee and invests heavily in training and hiring a team, executing the service, and then paying the franchisor. YourHomeHub disrupts that norm.
“We execute and support the product and we pay our franchisees every month, rather than collecting monthly royalties from them,” Kuhn added.
The franchise pays 10-20 percent of net subscription to franchise owners. The more realtors that subscribe to YourHomeHub and the more leads generated for service pros, the more the franchise owner makes.