One of the Industry’s Hottest Concepts Partners with One of the Largest Ford Dealerships


Bozard Ford in St. Augustine, Florida, is the nation’s first auto dealership to add a Ford’s Garage restaurant franchise to its property. Car sales are growing rapidly – and the first-of-its-kind collaboration for the restaurant franchise is catching everyone’s attention.


“Ford’s Garage is where the community comes to fill up on fun in an entertaining, nostalgic setting,” said Scott Estes, Vice President of Business Development & Franchise Relations for Ford’s Garage and its parent company, ICON Restaurant Group. “Being a Ford Official licensee and having that theme as a headliner in the restaurant’s design, offers obvious synergies for both restaurants and dealerships, and we want to expand this type of partnership in other markets.”


It’s a unique relationship that drives customer traffic organically between the dealership and the restaurant, designed like a 1920s service station. The brand has become a dining destination throughout the country, drawing customers with its nostalgic style and hand-crafted American fare, like Burgers of Fame, named after local celebrities and community leaders.


While the company is looking to increase its stand-alone locations throughout the country with an immediate focus in the Southeast, it hopes to also attract franchisors interested in replicating the unique relationship Ford’s Garage has created with Bozard Ford.

For information on starting the franchising process, including to view the company’s Franchise Disclosure Document, visit