Franchise marketing veteran, Tarji Carter, has created The Franchise Player – a new company and brand centered around increasing franchise ownership and wealth across the African American community. Their goal is to provide a clear path to ownership for aspiring franchisees with franchise brands committed to fostering inclusive and diverse environments and providing a sense of belonging.
With more than a decade of experience in franchise sales and development, Tarji has helped hundreds of small business operators realize their dream of owning a franchise while expanding the footprint of some of the world’s most delicious brands including Cinnabon, Carvel, Baskin Robbins, Dunkin, Wingstop, Edible Arrangements, Fuddruckers, Bojangles’, and more. Her focus is pushing for Black entrepreneurs to operate high-performing restaurants, while helping companies grow their brands and build wealth in the Black community.
“We believe successful franchise ownership can serve as a low-risk vehicle for creating wealth for black and other marginalized groups in America,” says Carter.
This revolutionary initiative aims to expand the number of Black-owned franchises across the country. The Franchise Player provides education, resources, and opportunities to aspiring franchisees and small business owners.
Tarji is also the force behind Guest First Services, Inc., a franchise consulting boutique located outside of Atlanta, GA. GFS is responsible for developing and executing strategic franchise expansion plans and lead-generation tactics for brand partner relationships.
For more information, you can visit, http://www.thefranchiseplayer.com.