Fresh Coat Painters Taps Into Professionalism, Customer Service and Marketing Efforts to Drive its Franchise System to Success

Fresh Coat Painters, the residential and commercial painting franchise, was born from a radically simple concept: create a professional painting business for everyone, not just people who knew how to use a brush. To fill this void, Fresh Coat created a low-cost, high-margin business model that would train franchisees on how to find and unite all painters, hire them as employees and provide customers with the security and professionalism they deserve. Since starting in 2004, Fresh Coat’s business model has proven to be a hit — the brand has expanded to over 170 franchise locations nationwide. Now, with plans to cross the 200-unit mark this year, the Fresh Coat team is looking for passionate and qualified franchisees to establish Fresh Coat as a truly iconic painting brand. 

Overall, the Fresh Coat team is specifically focused on one goal: helping franchisees achieve strong unit level economics. For example, Fresh Coat franchisees are able to tap into the brand’s national accounts and commercial program, which provides them with lucrative commercial projects for no extra fees. 

The brand’s franchisee-focused approach is perhaps most apparent in its Winner Circle incentive program, where franchisees can earn back their entire franchise fee as they hit different benchmarks with the business. This franchise fee of $44,900 is a significant amount of the investment range from $53,850 – $76,750, making the investment appealing for prospects looking for a strong business opportunity.

Fresh Coat has an overall goal of hitting the 500-unit mark within the next five years. The Fresh Coat team has identified several markets that are primed for franchise development, including Florida, California, Washington, Oregon, Nevada and Missouri.