The 2024 Multi-Unit Franchising Convention (MUFC) was recently was held in March in Las Vegas, Nevada. The three-day event bought together the biggest names in franchising, catering specifically to multi-unit franchise owners and operators, to offer a platform for networking, learning, and collaboration with keynote speakers, panels, and educational break-out sessions. With leaders across a variety of industries ready to share their expertise, Batteries Plus, the world’s leading consumer and business specialty battery franchise, was represented by its Phoenix franchisee, Tony Lutfi, as a panelist in the Enterprise Growth: Identify the Next Big Brand or Category general session.

Having worked in the franchising space for over four decades, Tony Lutfi is the epitome of an industry veteran. Lutfi worked at every level to move himself up the corporate ladder where he was eventually in the position to be able to start his own franchise company in the early 1990’s. As the founder of the MarLu Investment Group, he grew his enterprise to 243 franchised businesses in 11 states. In an effort to diversify Lutfi’s extensive restaurant business portfolio, he recently acquired 11 operating Batteries Plus stores in Phoenix, AZ and its surrounding areas. Along with the 11 stores, he signed a multi-unit deal to bring an additional 7 locations to the area. Aside from Batteries Plus, Lutfi has worked with other well-known brands such as Arby’s, Church’s Chicken, Jack in the Box, TGI Friday’s, Little Caesars, Captain D’s, and Sears Hometown and Appliance stores among others over the years.


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