What began as a grassroots effort in the aftermath of Hurricane Katrina has blossomed into a flourishing franchise empire, with more than 230 locations open or in development across 37 states. Last year, the brand surpassed overall revenue projections by 10 percent.
The brand’s surge in revenue and exceptional performance in the franchise landscape can be attributed to several initiatives introduced in recent years, including:
- New Offerings: Painting with a Twist has diversified its services by introducing new offerings such as candle-making, at-home painting kits, and Pop-In & DIY, a freestyle DIY experience that empowers customers to select their preferred art piece and create at their own pace during studios’ daytime hours.
- Expanded Specialty Events: The brand has continued to be the go-to destination for private gatherings and events, expanding its services from birthday and bachelorette celebrations to hosting intimate date nights for couples, blacklight soirées and engaging trivia nights.
- Painting with a Purpose: Every month, studios nationwide host Painting with a Purpose events in partnership with local non-profit organizations, with proceeds benefitting local causes.
In honor of its anniversary, Painting with a Twist studios nationwide will be offering a Party Host Paints Free promotion where party hosts can enjoy a free seat at their booked private event. This special offer will be offered on private events hosted through August 31, 2024, at participating studios across the country.