The largest global franchise pool service brand, Poolwerx, continues its U.S. expansion with the opening of a new territory servicing Alpharetta, Marietta, and Sandy Springs Georgia. The location is owned and operated by John Lange, a seasoned entrepreneur and chemical engineer whose passion for business ownership and community involvement made Poolwerx a natural fit.
Business ownership has been a lifelong pursuit for Lange, who launched his first company at just 20 years old. Nearly two decades later, his businesses remain successful and operational, forming the foundation of a family legacy he plans to continue building.
“The pool industry is a steady, untapped market that continues to gain traction. More and more people are realizing that time is precious and are shifting pool maintenance responsibilities to professionals,” said Lange. “Poolwerx allows me to combine my engineering background with something that brings people joy. Pools are where families slow down, reconnect, and make memories, and being part of that is incredibly rewarding.”
Lange holds an MBA from Stellenbosch University in South Africa and brings extensive experience across industrial water treatment, steel fabrication, and entertainment sectors. After relocating to the United States to focus on expansion opportunities, he identified Alpharetta, Marietta, and Sandy Springs as the ideal markets to establish a long-term, service-driven business.
“At Poolwerx, we look for franchise partners who lead with integrity and have a true commitment to their communities,” said Darlene Viering, Senior Vice President of Franchise Development at Poolwerx. “John embodies those qualities, and we’re proud to support him as he introduces the Poolwerx experience to Georgia. We know he is going to a make a meaningful impact for these local pool owners.”
https://poolwerxfranchising.com.

