Fueling ambition across the country, Xponential brand, Pure Barre®, the fastest, most effective full-body barre workout brand, and Perfect Bar™: The Original Refrigerated Protein Bar, today announced their partnership to support customers and clients alike in their wellness goals, throughout 2023. Beginning January, Perfect Bar will be “The Official Fresh Snack of Pure Barre,” for the duration of the year. While Perfect Bars will not be sold in studios, this co-branding partnership gives fans a number of opportunities to experience the nutrition and fitness offerings both brands have to offer, kicking off with The Year of Bar(re) Giveaway, which will grant one winner with a year supply of Perfect Bar and an annual Pure Barre membership. To be notified when the giveaway is live, visit www.perf.bar/purebarre.
As part of the partnership, Perfect Bar will be the supporting partner of Pure Barre’s upcoming 2023 Barre Stronger Challenge, which encourages members to take 20 classes in 31 days, to experience the benefits of a consistent barre practice. Other opportunities for members of Pure Barre to learn about and taste Perfect Bar will follow throughout the year, including a multi-city studio sampling tour and joint virtual wellness events.