Roll-Em-Up Taquitos, the nation’s first taquito-focused franchise, has seen rapid expansion in under a year of franchising. The brand is happy to announce that they have signed nearly 450 franchise locations that include markets in California, Nevada, Arizona, Texas, Oklahoma and Colorado. Most notably, Roll-Em-Up Taquitos recently signed a deal to bring 315 units to Texas and Oklahoma.

The story of Roll-Em-Up Taquitos’ is simple and began in the home of the Usrey family, where Father (Ron) and Son (Ryan) fell in love with Mama Karen’s famous beef taquitos. The Usrey family, including patriarch Ron, always talked about opening their taquitos-only eatery, but unfortunately, Mama Karen passed before that dream became a reality. Fast-forward to today, they are “Blastin Reggae” and Roll-Em-Up Taquitos has three locations open across Southern California.  

Roll-Em-Up Taquitos has plans to continue its national expansion, including targeting new markets within Utah, Missouri, Kansas, Virginia, and Arkansas. The brand also plans on expanding their outreach within their current markets of California and Arizona. Roll-Em-Up Taquitos is looking to have 50 franchise and corporate locations opened and operational by the end of 2022, and have an additional 500 locations sold.


To share Mama Karen’s famous taquitos with families nationwide, Roll-Em-Up Taquitos is actively seeking franchise partners with previous restaurant ownership experience and passion for the brand. With a territory fee of $20,000 and franchise fee of $20,000, the initial investment to own and operate a Roll-Em-Up Taquitos restaurant rages from $278,000 to $585,000.