The rapidly growing business community and urban sprawl of the Atlanta market has caught the attention of Smokin’ Oak Wood-Fired Pizza & Taproom – the fast-casual franchise famous for its oak wood-fired pizza creations and self-serve Taproom. The brand is now looking to expand into the Atlanta market for the first time through a targeted effort to recruit multi-unit franchisees.
“Our research has shown that the growing Atlanta market is big enough to handle up to 10-12 new Smokin’ Oak restaurants at this point in time,” said CEO of Smokin’ Oak Wood-Fired Pizza & Taproom, Matt Mongoven. “Atlanta has also been very receptive to new business concepts and is a 12-month weather climate, so we are confident that the city will make a perfect new home for our brand.”
The franchise features a full menu of wood-fired pizzas, sandwiches, salads, starters and desserts. The oven, fueled by oak wood, heats up to 900 degrees, cooking pizzas in about two minutes. The brand delivers an enjoyable, fast-casual pizza experience through the use of open-plan kitchens, which allow customers to customize and watch their pizzas being made right in front of them. All dough and sauces are made in-house, veggies are cut fresh throughout the day and even the meats are roasted in the wood-fired oven to infuse real oak wood flavor. The restaurants cater to those looking for a quick lunch at a great value, and with the addition of the self-serve Taprooms, it’s the perfect place to have a drink and take advantage of the 25 – 45 different beer, wine and mixed cocktails options.