Snap Fitness is breaking down the barriers that have prevented more than 80 percent of North Americans from joining gyms.


Tapping into updated branding that elevates the emotional benefits of fitness over the physical, as well as an overhauled location prototype designed for new normal consumer preferences, Snap Fitness is positioned to be the warm, welcoming workout home for all. The distinctive mood gains not just muscle growth brand positioning is now firmly established across all Snap Fitness markets in North America, and it parallels today’s announcement from the company – the launch of a strategic franchise growth initiative.


Inspiring a current membership base of more than 1-million at 1,000-plus clubs around the globe with its new ‘for the feeling’ mantra, Snap Fitness is leveraging its branding and operational competitive advantages to embolden its franchising plans. The strategic expansion intends to deepen the stronghold Snap Fitness has on smaller, often rural markets, that other large fitness brands tend not to operate in. Likewise, Snap Fitness has heightened its interest in suburban and urban markets with its refreshed brand positioning and advanced in-gym amenities.


“Our new brand ethos, which is narrowly focused on how working out makes you feel versus how you look, has been a guiding light for our innovation throughout the company – energizing our operations, marketing, design and growth plans worldwide,” said Ty Menzies, the global CEO of Snap Fitness.


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