The brand’s commitment to quality ingredients, compelling economics, and now, a refreshed, modern look, positions it as a formidable contender in the competitive QSR arena. 


Southern Classic Chicken, the beloved Louisiana-based fried chicken franchise established in 1989, has unveiled an updated restaurant prototype in Bossier City, Louisiana. This marks a pivotal moment in the brand’s expansion strategy, underpinned by a comprehensive system-wide refresh.

Central to this transformation is a shift in branding, achieved through collaboration with professional designers. The goal was to streamline the logo and overall look for better brand recognition, particularly as the franchise ventures beyond its traditional Southern market while staying true to its roots of sourcing the highest quality ingredients and products possible.

Operational enhancements have been a significant focus, as well. The new prototype boasts improved functionality within the brand’s staple drive-thru, walk-up-only model, featuring a dual lane drive-thru accommodating up to 30 cars and a compact building footprint, ensuring a higher throughput. And when it comes to results, the numbers don’t lie — the top six Southern Classic Chicken outlets boasted an AUV of $3.4 million in 2022. 

The Bossier City prototype, which opened in April 2023, has seen packed drive-thru lanes from morning till night. The brand’s strategy for the future involves adopting this prototype in all new stores, both company-owned and franchised, and gradually integrating elements of the design into existing outlets.

With plans to extend its reach across states like Louisiana, Texas, Arkansas and Mississippi, this transformation heralds a new era for Southern Classic Chicken, one that combines traditional values with modern efficiencies and offers an attractive franchise opportunity in today’s dynamic market.


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