HOTWORX® – a thriving fitness franchise that offers members unlimited, 24-hour access to a variety of virtually instructed infrared sauna workouts – is deeply committed to supporting veterans, recognizing the sacrifices made by all who serve our country. As part of this commitment, the brand has forged a longstanding partnership with Sacred Mountain Retreat Center (SMRC), a non-profit that offers military veterans, first responders, and their families a peaceful retreat to their facility in South Dakota to heal from trauma and PTSD.
This year, HOTWORX employees, franchisees, and members raised over $70,000 for Sacred Mountain Retreat Center through a series of auctions at its annual franchising convention. Ahead of the convention, HOTWORX franchise owners and members raised an additional $30,000 for SMRC through the brand’s Virtual Instructor Competition. These funds directly support the healing programs offered by SMRC, providing veterans with essential resources for recovery and growth.
Furthering the brand’s dedication to supporting veterans, HOTWORX offers a discount on its franchise fee for veterans looking to own and operate a HOTWORX franchise. This initiative provides veterans with an opportunity to transition smoothly into business ownership, empowering them to achieve success in their post-service careers.
In addition to financial contributions, HOTWORX donates its infrared saunas to SMRC and fire stations across the country. These saunas offer relaxation and detoxification benefits, aiding firefighters in their recovery from the physical demands of their work. By providing these resources, HOTWORX contributes to the well-being of those who protect and serve our communities.