SYNERGY HomeCare, the fastest growing home care franchisor in the nation, an Entrepreneur 500 ranked enterprise and a Top 200 Franchise according to Franchise Business Review, has launched a new national brand campaign. 

Advertising agency of record Luckie & Company created an omnichannel experience centered around the “SYNERGY Effect,” a new brand platform that demonstrates how SYNERGY HomeCare caregivers positively impact the lives of the people they care for and their families. 


“The home care space is growing exponentially to meet the demand of the aging population. As the fastest growing national franchisor in the space for the past two years, it is an optimal time to launch our new national brand campaign,” said Jennifer Chasteen, chief marketing officer of SYNERGY HomeCare. 


Building upon the notion that synergy happens when you bring people together to create more than they are individually, the campaign showcases the synergy between caregivers and care receivers alike. 


“With synergy in the brand name, it was refreshingly simple to point to the synergistic effect between those who need care and those who provide it to them,” said Maria Goodall, Group Creative Director at Luckie of Luckie & Company. 


“The assistance SYNERGY HomeCare provides has a ripple effect that positively impacts the lives of clients and their families and extends far beyond the compassionate care we’re known for,” Chasteen added. “We are proud to help propel lives forward in so many ways.