The Covery, a boutique Wellness Spa brand offering a diverse collection of non-invasive therapies that work to strengthen both the mind and the body – is gearing up for a busy year after rounding out 2022 with more new locations and brand partnerships. The brand opened 4 new spas throughout 2022 in addition to signing 9 deals for new locations across 8 states. The brand has no plans to slow down their growth as they start development on 45 locations with the anticipation of opening at least 15 more locations in the new year.


“I am tremendously proud of the work that we have done and the growth that we have accomplished in 2022,” said Edward Navan, Co-Founder and CVO of The Covery. “We have welcomed incredible new franchisees into our brand that are committed to our mission of expanding what recovery and wellness can be on a personalized level and helped more communities live a more well-balanced life. 


Part of The Covery’s growth in 2022 were new partnerships cultivated. The Covery is set to open a spa location inside The Houstonian in February of 2023 to bring restorative wellness to the Houston community. The brand has also partnered with MUV Brands to offer The Covery exclusive rights to the Northwest Region of the United States for licensing and franchising for MUV Well by The Covery (associated with health clubs) and standalone The Covery Clinics. This agreement includes Washington State, Idaho, Oregon, and Montana. 


“2022 has been an incredible year for The Covery,” said Navan. “Our passionate leadership team is helping to guide our brand as well as our franchisees to greatness.