The Dolly Llama Inks First 3 Franchise Deals with Husband & Wife Operators

the dolly llama waffle master


The dessert concept known for its unique take on waffle cones piled high with unique ice cream flavors and toppings, has recently announced its three franchise deals for Tyler, Texas, Jacksonville, Florida and Bethlehem, Pennsylvania. These franchise deals mark the first for The Dolly Llama, which currently operates three corporate locations across greater Los Angeles, since partnering with DCV Franchise Group in 2019, but pausing for the better part of 2020 due to COVID-19.




All three deals will be fuelled by husband and wife duos, keeping with the brand’s family-friendly and mom-and-pop identity. In Tyler, Texas, franchise partners are Trenton and Joy Judson, with their daughter Isabelle as the official taste tester. In Jacksonville, Florida, Josh and Wendy Popkin will open the brick-and-mortar shop located in the seaside town of Ponte Vedra Beach, and Jeff and Liliana Vasquez will be running the Bethlehem, Pennsylvania concept.

All three franchisees plan to open in early 2022, and the newest brick & mortar locations will carry the same playful and unique “Instagrammable” style that has helped cement the concept’s popularity in Southern California.




Founders Eric Shomof and Samuel Baroux, who first opened the concept in 2017, look forward to working with the families to bring the modern and hip dessert shop outside of California. “We’re thrilled to be bringing our hand-crafted and artisanal waffles and desserts across the country, and we have the utmost confidence in these families to pioneer this massive brand milestone,” said co-founder Eric Shomof. “The Dolly Llama was built with family in mind, and we hope to continue this trend of couples starting their very own The Dolly Llama together.”