Unleashed Brands, the world’s premier youth enrichment franchise platform and parent company of seven industry-leading children’s franchise brands, today announced the appointment of James Franks as Chief Franchise Officer. In this role, Franks will lead franchise development efforts across the company’s portfolio of brands including Urban Air, The Little Gym, Sylvan Learning, Snapology, Class 101, Premier Martial Arts and Water Wings Swim School.
Franks returns to Unleashed Brands after serving as Head of Franchise Growth for WellBiz Brands. During his previous tenure with Unleashed Brands, he helped scale franchise recruitment efforts across the platform, awarding more than 330 franchise locations and supporting the company’s evolution into a multi-brand youth enrichment organization. Collectively, Unleashed Brands now serves millions of children annually through more than 1,500 locations nationwide.
“James isn’t just a great franchise development leader, he’s someone who helped build this company alongside us,” said Michael Browning Jr., CEO and Founder of Unleashed Brands. “I’ve known James for years and have seen firsthand the passion, experience and leadership he brings to an organization. He understands our brands, believes in our mission and knows what makes a great franchise partner. As we continue expanding our platform and serving more kids and families, I’m excited to welcome James back and have him lead this next chapter of growth.”
“Returning to Unleashed Brands feels like coming home,” said Franks. “Having spent nearly six years with the organization, I’ve seen firsthand the impact our brands have on kids, families and franchisees. The opportunity ahead is tremendous, and I’m excited to help more entrepreneurs bring these brands to their communities while continuing to expand our impact on families nationwide.”