Customer generosity, brand partnership are at the heart of the campaign’s success
Wings Etc. was pleased to present St. Jude Children’s Research Hospital with a check for $50,000 at the Wings Etc. Brand Summit held April 15–17 at FireKeepers Casino Hotel in Battle Creek, Mich.
The contribution reflects the generosity of Wings Etc. consumers and the mission of the Wings Etc. Foundation formed in September 2023. Administered by leaders in the Wings Etc. Grill & Pub franchise organization and its affiliated companies, the foundation passionately pursues a simple, vital mission: “Improving children’s lives.”
In seeking a national charitable partner, “the clear choice of our team was St. Jude Children’s Research Hospital in Memphis, Tennessee,” Eric Stuczynski, Wings Etc. CDO/CPO and president of the Wings Etc. Foundation, said at the brand summit. “St. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.”
The Wings Etc. Foundation partnership with St. Jude is the next era in the brand’s history of raising funds for community organizations.
“We always went above and beyond to help people in the communities that we played and worked in,” Stuczynski said. “Giving back is one of our values. We have the responsibility to make a difference.
“Over the last 20 years we’ve been involved with Big Brothers Big Sisters, the Fellowship of Christian Athletes, Toys for Tots and other established charitable organizations, including St. Jude. Our company felt called to go even further and make a difference on more of a national scale.”
For more information on the Wings Etc. Foundation, visit www.wingsetcfoundation.com