Classic Southern BBQ Chain Eyes Strategic Growth with Aid of Seasoned Industry Veteran
With an impressive 43-year history of success in Florida, classic Southern BBQ chain – Woody’s Bar-B-Q – is making moves to expand its footprint within and beyond the Sunshine State’s borders. To lead that charge, Woody’s has hired seasoned franchise developer and founder of QSR Franchise Development Group, Steve Gardner, as its Director of Franchise Development. The recipient of a 2022 Franchise Broker Award from 1851 Franchise, Gardner has represented everything from an up-and-coming nutritional supplement brand to a century-old clam bar. In his new role with Woody’s Bar-B-Q, Gardner is planning steady, strategic growth of the brand to ensure a win-win for the franchise and its incoming franchisees. States included in the initial push are Florida, Georgia, Texas, North Carolina, South Carolina, Tennessee, Alabama, and Mississippi.
“There’s a real niche for the Woody’s Bar-B-Q product,” said Gardner. “Slow-smoked barbecue is a segment that is underserved in certain parts of the country. But before we make those introductions, we’re looking to solidify and expand brand recognition in the South in markets where barbecue is considered popular fare.
What really sets Woody’s apart is its immersive training program and close-knit family culture. When you become a Woody’s Bar-B-Q franchisee, you become a part of the family. That’s evident in the number of people who have worked or franchised with them forever. That family feel extends to Woody’s fanbase, further securing its place as a go-to destination for locals in the communities where its franchises are based.”