World Gym International introduced “World Gym Legacy,” an innovative, new strength-only gym designed to meet the needs of today’s consumer, while also providing new and existing franchisees with an attractive, smaller sized footprint and strong unit economics.
“The world is changing, and so are the needs and demands of our consumers,” says Jarrod Saracco, COO of World Gym International. “Many have shifted to some sort of hybrid workout routine and invested in home fitness products, or have taken up running, pickleball and other outdoor activities, leading to a shift in what they are looking for in a gym membership. This new strength-focused gym model is a game changer with a lasting competitive advantage.”
Optimized as a smaller footprint and designed to fit into markets where larger real estate and/or population demographics wouldn’t support a more traditional World Gym, this model provides a serious training floor with free weights, racks and platforms, plate loaded machines, cables and selectorized machines.
“This new model also allows for greater operational efficiency and drives profitability faster, allowing new franchisees to enter the fitness industry at a lower level of financial commitment, and giving existing franchisees an additional opportunity to expand into different markets,” Saracco added.