WOWorks Family of Better-For-You Brands Experience Growth of its Restaurant Co-branding Concept
WOWorks, parent company of Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek, experienced accelerated growth of its co-branded restaurant concepts with six locations opening and six additional franchise agreements signed across ten states in 2021.
“We are seeing an accelerated growth in co-branded WOWorks restaurants because our healthy-halo brands meet growing menu and flavor demands, and have the flexibility in size and operation to open alongside current restaurants and inside many non-traditional spaces,” said Eric Lavinder, Chief Development Officer for WOWorks.
“By sharing a front and back-end, co-branded restaurants can build-out more efficiently to open quicker, have lower operating costs, and cover more dayparts to attract more guests and generate sales.” The company has also seen Saladworks and Frutta Bowls co-branded restaurant concepts grow in several store-within-a-store locations in Philadelphia area and Staten Island, NY.
Other co-branded openings and franchise agreements include locations in West Bloomfield, MI; Middletown, DE; Reno, NV; Hermitage, PA; San Juan Capistrano, CA; Morgantown, WV; Norfolk, VA; and a three-location signing in Draper, UT.