Maintaining a successful business in today’s ever-changing consumer landscape is hard enough without also having to face the challenges brought on by the economy and the state of the world, but the secret to success always lies in relationships.
For Brian and Jennifer Telford, Huntington Learning Center franchisees who signed on in March 2020, they had to find a strategy that worked for them and their business to drive customer relationships during a time where building customer relationships in person was not an option. Their tutoring and test prep business went online, creating an environment where they had to adapt and find new strategies for increasing their customer base and maintaining strong relationships with their existing customers as they kickstarted their entrepreneurial journey.