Boutique fitness is taking over the global fitness industry, and the BODYBAR Pilates brand is emerging as a standout. BODYBAR Pilates is redefining the traditional approach to Pilates and community fitness.
As a fast-growing franchise, BODYBAR Pilates is at the forefront of the industry. They offer a unique blend of high-intensity, reformer-based Pilates classes that cater to individuals of all fitness levels. With a strong emphasis on creating a welcoming community atmosphere, BODYBAR Pilates not only focuses on physical transformation but also on fostering connections among its members.
Behind BODYBAR Pilates
Founded on a mission to build a Balanced, Athletic, and Real community, BODYBAR Pilates opened its first studio in 2012 and began franchising in 2019. Today, the brand’s executive team has over a decade of experience in the industry. Kamille McCollum leads the vision as COO, president, and franchise owner of three studios. She aims to build an environment where exercise goes beyond physical appearance, emphasizing overall wellness and the importance of a supportive community.
“Fitness should be accessible, enjoyable, and empowering for everyone no matter where you stand in your fitness journey,” said McCollum. “We focus on a mind-body connection, so we’re improving our members’ fitness levels and enhancing their lives.”
The innovation of BODYBAR Pilates is how they differentiate themselves within the Pilates fitness industry. Their classes incorporate modern techniques and equipment to enhance the traditional Pilates experience. This unique method challenges the body, improves flexibility, and boosts core strength, all while maintaining a focus on alignment and breath.
The Rising Tide of the Fitness Industry
The fitness industry is in an explosive growth mode and shows no signs of slowing. Behind the rising tide of the industry are people realizing how important it is to take care of their health and wellness. With an increase in lifestyle diseases such as diabetes and more people working sedentary jobs, people are looking to better themselves at a gym or fitness studio.
The boutique gym segment is one of the fastest-growing in the fitness industry. Research by Azoth Analytics shows that boutique fitness studios are expected to be the United States fitness market’s highest performer.
“Consumers are looking for a gym that makes them feel comfortable, where they can develop relationships with staff and classmates, receive individualized coaching from high-quality instructors, and be a part of a community,” said McCollum. “At BODYBAR Pilates, we embody that. While we do have the best equipment and programs, we’re more than that. We’ve created a community for our members and franchisees alike, a place where they feel like they belong.”
The Popularity and Benefits of Pilates
The low-impact yet challenging workout of Pilates is a multi-billion-dollar industry. Future Market Insights finds that the global Pilates and yoga studio market was worth $118.9 billion in 2023 and is expected to nearly triple to $325.6 billion by the end of 2033. MindBody reported a 471% growth in classes that combined resistance training with yoga and Pilates.
“Pilates is not just a workout; it’s a lifestyle. It enhances both your physical and mental well-being,” said McCollum.
Pilates works parts of the body that other exercises don’t and improves posture, reduces back pain, and increases muscle endurance. People turn to this type of workout after being burnt out on other popular workout regimes emphasizing “harder, faster, and louder.” The mindfulness that Pilates focuses on is shown to reduce levels of stress, anxiety, and depression.
The BODYBAR Franchise Opportunity
The BODYBAR Pilates franchise is a unique blend of opportunity, expertise, and unparalleled support. Franchisees are led by an executive team of industry professionals who have walked in franchisees’ shoes. BODYBAR offers territories in prime markets ripe for the boutique fitness boom.
The franchise is looking to continue its rapid expansion alongside the growth of the boutique fitness industry. The franchise has experienced 236% growth over the last two years and shows no signs of slowing down, with 27 locations and more in the pipeline. Impressively, the brand reported a system-wide sales growth of 140% year-over-year in 2022, signaling strong market demand and member satisfaction.
Just as BODYBAR Pilates simplifies workouts so everyone can enjoy them, the franchise simplifies the path to ownership with a turnkey solution. The franchise system provides tools for success that allow owners to earn a positive cash flow within three to six months of operation and a full return on their investment in under three years.
“Our model is designed for rapid growth. So, while you’re supporting your members, we back you. We stand behind you with top-notch franchise training and support,” said McCollum.
At the heart of the brand is a community-focused culture and comprehensive support, which touches every aspect of the business, from operations support — bolstered by in-person and online training, studio manager training, and one-on-one coaching — to instructor recruitment assistance and marketing support.
This franchise opportunity aligns with the growing trend toward personalized, community-centric fitness. It also offers a solid foundation for financial success and personal fulfillment in the thriving fitness industry.
For more information, visit www.bodybarpilates.com/franchise/.