Australian Wellness Brand Targets Dallas-Fort Worth for Initial Franchise Expansion, Invites Potential Franchisees to Explore Opportunities
U.S. Expansion
City Cave Float & Wellness Center, the Australian-based wellness franchise renowned for its float therapy, infrared saunas, and massage services, is poised to make a significant splash in the U.S. market with the establishment of its U.S. headquarters in Fort Worth, Texas. Building upon the success of its first U.S. location in Florida, City Cave sets its sights on Texas, specifically the vibrant Dallas-Fort Worth metroplex, for its initial U.S. franchise expansion.
“As a leading force in the global wellness franchise landscape, entering the U.S. market has always been part of our vision,” says Tim Butters, Co-Founder and Director of City Cave. “With the remarkable success of our inaugural U.S. location in Fort Lauderdale, we’re now fully committed to U.S. expansion via franchising, kicking things off in the dynamic DFW market, where we’ve also established our headquarters. We’re excited to announce that our first DFW location is already in the works, aiming to open in June or July of this year.”
New Franchisees in Fort Worth
This exciting addition to the Dallas-Fort Worth community will be spearheaded by local franchisees, Rusty and Jennifer Watkins. Located at 465 South Main St., Fort Worth, TX, the newest City Cave sanctuary is poised to become a haven for wellness seekers in the heart of the city. The Dallas-Fort Worth metroplex itself boasts a booming population, a strong economy, and a growing health and wellness-conscious community – all factors that perfectly align with City Cave’s target audience.
Why City Cave is Thriving in the DFW Market and Beyond
City Cave’s expansion into the DFW market is a calculated move based on ideal market conditions. Currently, Texas is the #1 state for franchise growth in 2024, making it the perfect breeding ground for City Cave’s unique wellness experiences.
Beyond Texas, City Cave’s success hinges on several key factors:
- Experienced Leadership: A powerhouse team led by dynamic industry veterans like Suzanne Greco, former Subway CEO, and Dustin Hansen, former InXpress CEO, guarantees a strong foundation for franchisee success.
- Comprehensive Support: City Cave prides itself on offering meticulous training programs and unparalleled support, including an all-expenses paid trip to Australia for immersive in-center training for early U.S. franchisees.
- Proven Franchise Model: City Cave’s rapid and unprecedented growth throughout Australia speaks volumes about the effectiveness and appeal of the brand’s franchise model.
Booming Wellness Industry
Today, wellness is a $1.3 trillion industry. City Cave is capitalizing on the trend by differentiating itself from competitors with unique features like float therapy in rooms (not pods), infrared saunas, and personalized massages.
The concept uses science-based solutions to deliver relaxation, stress relief, and recovery to its cliental.
How City Cave Sets Itself Apart:
- Wide-Open Float Pools = Zero Claustrophobia: City Cave provides an entirely different experience than traditional float therapy pods. Utilizing a serene, wide-open float room rather than a closed-in float pod has established a distinct point of difference in City Cave’s float therapy experience.
- Infrared Sauna = Infinite Benefits: Unlike traditional saunas, which heat the air first, infrared saunas use infrared light to penetrate and heat the body directly. Not only is this more energy efficient; but it also provides more extensive health benefits like pain relief, increased circulation, skin purification, and muscle relaxation.
- Specialized Massages: City Cave offers a range of massage therapies to help improve health and achieve deep relaxation, depending on specific needs. These specialized massages offered at City Cave include Remedial Massage, Sports/Deep Tissue Massage, Relaxation Massage, and Pregnancy Massage.
The City Cave Mission
Driven by a mission to cultivate healthier communities through services that nurture both mental and physical well-being, City Cave’s core values are encapsulated in its mission statement: “To create nurturing environments that are accessible to everyone,” and its vision: “We give life back to humanity.”
Founded in 2016 by Queensland entrepreneurs Jeremy Hassell and Tim Butters, City Cave was born from a shared desire to create a holistic wellness haven prioritizing individual well-being and longevity. Recognizing the need for a space that fostered relaxation, meditation, and holistic well-being, City Cave quickly gained traction in Australia, offering a diverse array of clinical and holistic services tailored to individual needs.
The City Cave Experience: Creating Stress-Free Environments
1. Strict Hygiene Protocols
City Cave is committed to providing the most relaxing, stress-free experiences to every guest, which starts with its strict hygiene protocols. Guests can rest assured knowing the establishment employs a comprehensive hygiene approach, allowing them to fully relax and enjoy the experience.
2. Accessible to All
Every guest is welcome at City Cave. By prioritizing creating spaces that are appealing and welcoming to all demographics, City Cave strives to establish nurturing environments that are accessible to everyone.
3. Keeping it Simple
City Cave prioritizes simplicity when it comes to guest experience in every aspect, using the latest technology for ease of scheduling, getting to the right location, and starting float therapy as a beginner.
City Cave Discovery Days
The brand’s U.S. expansion started with the opening of its first float therapy location in Fort Lauderdale, Florida, in June 2023. Now, City Cave sets its sights on Texas, specifically the DFW market, for its initial U.S. franchise rollout. City Cave is actively seeking passionate individuals to join its growing franchise network and invites interested franchisees in the DFW area to one of its Discovery Days, where attendees can expect to learn all about City Cave.
The next Discovery Days are scheduled on April 25th and 26th at City Cave’s Fort Worth corporate headquarters, located at 5049 Edwards Ranch Rd, Floor 4. Interested franchisees in Dallas-Fort Worth are invited to join City Cave leaders like Tim Butters, Co-Founder and Director, and Dustin Hansen, U.S. President, in learning more about City Cave’s commitment to promoting healthier communities across the U.S. by prioritizing the mental and physical well-being of clients through Float Therapy, Infrared Sauna, and Massage Services.
The City Cave team hopes that these Discovery Days will highlight the brand’s dedication to its franchisees, who are given the complete business package when they join City Cave’s growing family. Organized and run by City Cave’s U.S. corporate team, these Discovery Days are meant to bridge the gap between corporate and franchisees. To learn more about City Cave’s U.S. franchising opportunities and register for the upcoming Discovery Days, please visit http://www.citycave.com/franchise.