According to a 2023 study by the American Society of Interior Designers, a large trend in the home improvement industry is consumers’ focus on the types of products they bring into their homes and what impact they have on the environment. This increase in investments for a well-balanced, healthy home is a representation of the current cultural and economic changes occurring. This focus comes alongside the shift of schedules to work from home in years following the pandemic.



As the amount of time people are spending in their homes increases, people are tending to place more value on creating a space that is beneficial to both their physical and mental health, which continues to drive the demand for renovations. Even in a post-pandemic world, homeowners continue to invest in renovations to enhance the overall comfort, design, and wellness of their space.








Social media has also been a large factor in driving these trends, with content of healthier homecare solutions constantly circulating on the media. In addition to aesthetic and organizational trends, consumers have turned their attention to the materials used in their homes and the effects these installations might have on themselves and the environment in the long run. In this way, the importance of being conscious of environmental and physical impacts is a growing concern across the world, causing many consumers to turn to reliable and affordable solutions from businesses like Concrete Craft that lead the industry in transforming living spaces with innovative solutions. 


In recent years, concrete flooring has gained popularity, as consumers and renovators recognized the potential benefits of this flooring option including affordable and simplified installation, sustainable sourcing, durability, and a plethora of polished looks. According to a Market Analysis Report, the North America concrete flooring market size is expected to grow at a rate of 4.1% in the next decade due to the increased demand for strong and aesthetic surfaces. Pioneering the way for high-quality home improvement and flooring services, Concrete Craft is the first national decorative concrete franchise that values customers, durability, and design as its top priorities.


The company was founded upon a mission to provide top level service, utilize high quality products, and deliver unique designs at an affordable price. Concrete Craft is also a part of the Home Franchise Concepts family of brands, which drives their efforts to effectively serve communities across the nation. Adjusting to the changing needs of the Earth and consumers, Concrete Craft is dedicated to installing unique flooring that will last for decades and reduce the need for future renovation processes.


The brand offers a variety of services, including its proprietary coloring process which beautifies and seals the material to increase durability. Specializing in concrete overlays, Concrete Craft provides flooring solutions with less mess, disruption, and concrete going back into landfills than companies that only do new concrete pours. In many cases, they are able to prevent the demolition of existing concrete by applying a topping to the existing concrete, which prevents the need for excess disposal of materials that can be harmful to the environment in the long run. Additionally, through staining, stamping, and resurfacing, Concrete Craft handcrafts each flooring design to provide the exact aesthetic that the homeowner is looking for, adding custom beauty and dimension to the vertical surfaces of homes. 




As the demand for unique flooring installations has grown Concrete Craft remains dedicated to using only materials that are inherently tough and sustainable. Concrete is a substance that is naturally resistant to stains, deterioration and environmental impacts such as UV damage that may lessen the life of typical flooring.  These hand-crafted floors are also easily kept clean and can improve the health of your family, as they attract less dust and allergens than typical flooring.


By installing flooring that is both beautiful and strong, franchisees are also able to reduce energy bills and carbon footprint with decorative concrete floors that are “green rated” according to LEED standards.  From start to finish, this process consists of reusable and recyclable materials. In addition to the environmental benefits, concrete floors transform both the look and feel of a home to a sleek and updated appearance. In this way, the benefits of concrete are endless, as the non-traditional flooring option can improve the health of families and decrease renovation costs through being hygienic, durable, eco-friendly, and stylish. 


Concrete Crafts’ mission to remain committed to one-of-a-kind craftsmanship is a great example of how sustainability and renovation can blend seamlessly. With cultural concerns placing a focus on eco-friendly and wellness-oriented home improvements, Concrete Craft is proud to pave the way for innovative alternatives in the franchising space. The continuous growth seen in the franchising and home improvement industries results in a need for environmental awareness and sustainable practices to be integrated into businesses across the nation.


Reducing carbon footprint, minimizing waste, and positively contributing to communities are important factors for multi-unit owners and brands to keep in mind throughout expansion. Franchisees that meet the evolving needs of today’s consumers, with services that enhance lifestyles through style, hygiene, and sustainability, will continue to drive long-term business success and foster loyalty among consumers and employees.