Crystal Scott, multi-unit franchise owner of Two Maids®, a leading residential cleaning franchise, has utilized a passion in giving back to the community to grow as an entrepreneur. Made possible through an adjustable schedule and unique business model, being a franchise owner gave Crystal the opportunity to reach great success while still dedicating time to her family.
Two Maids is a brand within the Home Franchise Concepts family, a leading home service franchise company which also includes Budget Blinds®, The Tailored Closet™, PremierGarage®, Concrete Craft®, AdvantaClean®, Lightspeed Restoration™, Kitchen Tune-Up®, Bath Tune-Up®, and Aussie Pet Mobile®. For over 30 years, Home Franchise Concepts has followed the mission of providing unmatched business opportunities with consistent support and guidance to all brands in their portfolio. The family of brands offers opportunities for both new and experienced entrepreneurs to launch their own business in the thriving home services industry. This unmatched support is one of the many ways Home Franchise Concepts and Two Maids provided ample opportunity for Crystal to see great success in her franchising journey.
Crystal was first introduced to the business as a working mother in the psychiatric field. While she enjoyed improving the health of the community, she sought more freedom in her work schedule that would allow her to spend additional time raising her children. In this way, when an opportunity to own a franchise was presented to her, she was immediately drawn to the chance to have a more flexible schedule. Also, she felt a connection to the cleaning industry because it resonated with her interests in making family life easier and helping her community. As a busy mother, she knew how useful a cleaning service could be to families with a single parent and those with tight schedules. She believed that with the guidance of a dependable team, her service skills and entrepreneurial spirit could work together to build a more satisfying career. Additionally, she recognized a gap in the cleaning market for customer-service oriented companies, which Two Maids fills through instilling values of heartfelt hard work. Home cleaning is a $40 billion industry with room for growth and innovation, as the needs of people are always changing. With this in mind, Crystal embarked on her journey at Two Maids.
Two Maids is a low-cost investment in a growing industry and uses a unique sales and marketing strategy to help franchise owners dominate their local market quickly. Two Maids is also dedicated to building strong relationships and giving back to their communities. Everything they do, from cleaning homes to mentoring each member of their workforce (including their professional house cleaners) is designed to empower people and enrich lives. Their heart to serve is what truly separates Two Maids from every other home cleaning company in the industry. Home Franchise Concepts’ franchise owners benefit from an unwavering commitment to quality, proven systems, supportive leaders, and a close community of fellow franchise owners which aids in the ability of individuals like Crystal to move forward with business ownership because they have the stability and leadership of a strong company supporting their business at all times. At Two Maids, new franchisees are typically able to start working within 90 days by following a proven step-by-step process, thus making it an appealing choice for those looking to become their own boss as soon as possible. The Home Franchise Concepts team then works with owners to build a healthy work environment with team members to rely on and share responsibilities, easing the stress of business ownership and allowing franchisees to follow their talents and interests.
Additionally, Two Maids has multiple unique programs that sets the brand apart from others in the cleaning industry and allows for owners to build strong connections with the community, which was a core value for Crystal. For example, the company follows a “Pay for Performance” compensation model, meaning that customer satisfaction is tied to employee pay. This model has resulted in both loyal customers and invested employees, such as Crystal, who see the position as a dedication rather than a job. Two Maids® also continuously partners non-profits and organizations, such as Cleaning For A Reason, which provides clean homes for cancer patients.
“We will help those in need always. If we see a customer fall into hard times financially, we will still be there, providing our services until they can get back on their feet.” said Crystal. “Truly getting to know our customers and employees, and working within the community fosters amazing relationships and allows the business to thrive. I believe that is why I’ve been able to retain multiple employees for over five years.”
Crystal now owns two franchise territories and her success in serving the community, following her dreams, and growing the Two Maids business represents her expertise and commitment to this role. This is also a testament to Home Franchise Concept’s empowerment of personal leadership and flexibility for franchise owners. With the support of a constantly evolving and dedicated parent company, local businesses and franchisees can effectively build supportive teams and always offer quality services. This unique business model sets the company apart in the fragmented residential cleaning industry. Crystal symbolizes the meaning behind the Two Maids slogan, “Let Life Shine,” as she brings her personability and caring attitude to work every day and continuously enriches the lives of those around her.