A Leading Seller of Cruises + Vacations Launches Multi-Territory Deal Prioritizing Rapid and Strategic Growth 


Expedia Cruises, a full-service leisure travel agency franchise backed by one of the most powerful travel brands in the world, announces a signed franchise agreement to bring its services to the Greater Anaheim area. The new agreement incorporates several territories including Anaheim, Buena Park, Downey, Sereno, Norwalk, Santa Fay Springs and Woodyear. The family-owned and operated location opened on June 1 at 12840 Rosecrans Ave.

Alfonso Aduna, a Southern California native and serial entrepreneur, is spearheading Expedia Cruises’ expansion in Anaheim. Prior to his embarking on this endeavor with Expedia Cruises, Aduna was a partner at Nationwide Mutual Insurance, boasting 12 locations across the Southern California area. He then began Aduna Capital in 2021, a wealth management firm overseeing more than $20M in assets. Over the years, Aduna identified an opportunity to offer services beyond wealth management to his clients. 


Looking to expand his portfolio of businesses while combining his passion for travel, Aduna was drawn to Expedia Cruises – the cornerstone of travel and entrepreneurial opportunity. Now as an Expedia Cruises franchisee, Aduna looks forward to opening his new location, next to Aduna Capital, and serving the Southern California market he grew up in. 


“Embarking on this new chapter with Expedia Cruises is not just a business venture for me – it’s a passion project rooted in my love for travel and desire to help others create memorable experiences,” said Alfonso Aduna. “Expedia Cruises’ renowned brand aligns perfectly with my commitment to excellence, and I’m excited to facilitate incredible travel experiences for my community.”


With a dominating market share in Canada, Expedia Cruises’ franchise opportunity is rapidly expanding throughout the U.S. Company leadership has identified California as a prime target growth region, with the state producing more than $161.9 billion in franchise revenue last year alone. Looking toward its next era of growth, the leading travel agency franchise looks to award 25 new franchises and add 2,400 vacation consultants in 2024, with a larger goal of reaching 500 locations in the future.


“Expedia Cruises has established ambitious franchise development objectives for the next six years, and it’s crucial we attract dedicated franchisees who can really bring our services to life in each community we serve,” said Matthew Eichhorst, President of Expedia Cruises. “The enthusiasm that Alfonso demonstrates not just for travel, but for our business model, makes it clear that he will be an integral member to our success as a franchise business. We look forward to seeing his future accomplishments in the Anaheim market.”


The success of the brand has not gone unnoticed as it ranked in Franchise Business Review’s 2023 “Most Innovative Franchises” and “Top Franchises Culture.” Additionally, Expedia Cruises recently earned a spot-on Franchise Business Review’s “Top 200 Franchises” and “Top Franchises for Women” rankings for 2024, and Celebrity Cruises’ Partner of the Year President’s Award for outstanding sales.

With an unwavering commitment to exceptional customer service, an omnichannel approach, and a proven franchise model, Expedia Cruises is a leading seller of cruises and vacations in North America. Anchored in a passionate expertise for air, land, and sea vacations, each Expedia Cruises franchise location is a full-service leisure travel agency. Franchisees and their dedicated Vacation Consultants are experts in booking cruise vacations, all-inclusive resorts, coach and rail tours, vacation packages, homes and villas, travel insurance, flights, hotels, cars, and activities. 


Expedia Cruises is currently seeking like-minded team-leaders interested in pursuing franchise opportunities. For more information about the Expedia Cruises franchise opportunity, visit expediafranchise.com


About Expedia Group

Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of three pillars: Expedia Product & Technology, focused on the group’s product and technical strategy and offerings; Expedia Brands, housing all our consumer brands; and Expedia for Business, consisting of business-to-business solutions and relationships throughout the travel ecosystem.


The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™. One Key™ is our comprehensive loyalty program that unifies Expedia, Hotels.com and Vrbo into one simple, flexible travel rewards experience. To enroll in One Key, download Expedia, Hotels.com and Vrbo mobile apps for free on iOS and Android devices.