Fitness Premier 24/7 Clubs’ 2023 Growth Laid Foundation for Incredible 2024 Expansion After completing multiple upgrades and improvements in 2023, the fitness system is primed to grow by over 50% this year.
Fitness Premier 24/7 Clubs was founded to bring high-quality, accessible fitness to communities that are often underserved. With 19 units already established, we’ve built a strong presence in the Midwest and have begun expansion in the Southeast; this year, we’re ready to add another 10–15 clubs to our system.
In preparation for this growth, we spent 2023 focused intently on leveling up several aspects of our system. One of the most notable changes we made last year was the introduction of our Relax and Restore suites. The fitness space has become increasingly aware of the need for full-circle wellness practices, and by providing our members access to recovery equipment like Theraguns, cryotherapy and saunas, we’ve been able to differentiate ourselves even further from other concepts in the fitness space.
Most of the big-box fitness brands would love to have a comprehensive lineup of recovery amenities, but very few of them would be able to roll out a range of options as robust as ours. The connection between our owners and leadership team, alongside the nimbleness of the Fitness Premier 24/7 Clubs system, allowed us to make this meaningful change relatively easily, and the response has already been incredible.
Technology Allows Members to Get the Support They Need in the Format Most Comfortable to Them
Another addition rolled out during 2023 was the in-club kiosks that allow both potential and existing members to explore membership levels, and either adjust their selection or join the club for the first time. We understand some new members may feel more comfortable browsing the offerings alone, rather than working with a team member who’s serving in a sales capacity.
Taking the first step in a wellness journey can be an intimidating one, and these kiosks are a way to avoid potential hurdles new members may feel when they’re first starting with us.
While this innovation was developed primarily to provide flexibility and convenience for our members, the technology also provides a notable benefit to our owners, as well. By outsourcing some of the sales and administrative work to a smart technology system, we’ve been able to drive business during our unstaffed hours while giving our skilled team members the bandwidth to focus on other meaningful work during their shifts.
The kiosks and the Relax and Restore suites were both major components that were included in the renovation of our Beecher and Bourbonnais clubs. These are two of our longest-standing locations, and we felt it was time to reimagine what Fitness Premier 24/7 Clubs could bring to these communities. We’ve had loyal members in these markets for nearly a decade, and we’re proud to have introduced these amenities to support our members in reaching their health and wellness goals.
Fitness Premier 24/7 Clubs Plans to Add 10-Plus New Clubs This Year
After making so many meaningful changes in 2023, the Fitness Premier 24/7 Clubs network is prepared for powerful growth this year. Working with new entrepreneurs, as well as existing gym owners looking to convert to the Fitness Premier 24/7 Clubs model, we’re focused on expanding in key markets around Illinois and Indiana. We’re also looking to expand our presence in the South by growing in Georgia and Tennessee.
Last year, we opened a new club in Blue Ridge, Georgia, and signed an agreement for a franchise in a western suburb of Chicago. These developments demonstrate the strength of our brand awareness in markets surrounding our headquarters and original locations, as well as a clear need for a model like ours in other markets across the country.
Much of the success we’ve seen recently has been driven by the investments we’ve made to the franchise system and our overarching business model. The Fitness Premier 24/7 Clubs model continues to stand on a foundation of access and support, and leveraging this will allow us to capture steady growth in markets nationwide for years to come.
It’s been clearly proven that people across the country are looking for more accessible, welcoming ways to support their fitness and wellness goals, and we know that Fitness Premier 24/7 Clubs can be that resource. As we continue to invest in our model and grow our presence nationwide, we’re proud to partner with entrepreneurs who want to address the need for quality, diverse fitness and wellness options in their own communities.